Matador Consumer Insights

Who buys Matador?

A Matador consumer is generally very low income, Caucasian, and adolescent age. Matador consumers are more likely to purchase Matador during larger pantry stocking trips. Brands such as Dannon Oikos, Mission (Foods), and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Matador Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
10.7%
Total Basket $ (median)
$37.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Matador Consumer Demographics

demographic
index
Female
99
Male
112
<24
143
25-34
107
35-44
104
45-54
83
55-64
81
65+
110
African American
45
Asian
78
Caucasian
110
Hispanic
57
demographic
index
Has Kids
102
No Kids
96
- $20k
135
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
110
$100k-125k
80
$125k +
65
No College
118
College
99
Adv. Degree
84

Understand Matador Consumer Behavior

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Matador Basket Affinity & Size

brand
basket affinity
Dannon Oikos 10.0x
Mission (Foods) 5.6x
Diet Dr Pepper 5.2x
Almond Breeze 4.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
256

Where is Matador Purchased?

channels
index
Club
17
Dollar
450
Drug
53
Food
125
Gas & Convenience
333
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Marlboro 1.9x
Red Bull 1.8x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
98
Credit
96
Debit
96
Food Stamps
190

When is Matador Purchased?

day of week
Sun
17.9%
Mon
12.0%
Tue
12.3%
Wed
12.5%
Thu
12.5%
Fri
15.6%
Sat
17.2%
time of day
Morning
15.3%
Noon
15.3%
Afternoon
30.9%
Evening
29.3%
Late
9.2%

About Our Matador Consumer Insights

How do we know who buys Matador? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Matador consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.