Matchbox Consumer Insights

Who buys Matchbox? A Matchbox consumer is generally median income, Caucasian, and young adult age. Matchbox consumers are more likely to purchase Matchbox during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Matchbox Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.82
% of Basket $ (median)
8.3%
Total Basket $ (median)
$33.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Matchbox Consumer Demographics

demographic
index
Female
102
Male
78
<24
62
25-34
113
35-44
111
45-54
70
55-64
99
65+
73
African American
48
Asian
82
Caucasian
109
Hispanic
68
demographic
index
Has Kids
115
No Kids
65
- $20k
88
$20k-40k
95
$40k-60k
107
$60k-80k
116
$80k-100k
111
$100k-125k
94
$125k +
74
No College
111
College
99
Adv. Degree
94

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Matchbox Basket Affinity & Size

brand
basket affinity
Crayola 11.3x
Archer Farms 6.1x
Hershey's Kisses 6.0x
Puffs 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
234

Where is Matchbox Purchased?

channels
index
Dollar
533
Drug
23
Food
19
Gas & Convenience
11
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Gerber 1.5x
Armour 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
111
Credit
96
Debit
107
Food Stamps
39

When is Matchbox Purchased?

day of week
Sun
13.3%
Mon
11.0%
Tue
9.8%
Wed
13.4%
Thu
12.2%
Fri
17.9%
Sat
22.4%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
35.3%
Evening
26.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Matchbox consumers purchase?

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Why do Matchbox consumers try new brands?

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Where do Matchbox consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Matchbox Target Market

Arrow and target

Who actually buys Matchbox? Do these consumers match the intended target market of Matchbox?

Thought bubble

What motivates the target market to purchase Matchbox?

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What other target market should Matchbox look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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