Matchbox Consumer Insights

Who buys Matchbox?

A Matchbox consumer is generally median income, Caucasian, and young adult age. Matchbox consumers are more likely to purchase Matchbox during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Matchbox Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.82
% of Basket $ (median)
8.3%
Total Basket $ (median)
$33.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Matchbox Consumer Demographics

demographic
index
Female
102
Male
78
<24
62
25-34
113
35-44
111
45-54
70
55-64
99
65+
73
African American
48
Asian
82
Caucasian
109
Hispanic
68
demographic
index
Has Kids
115
No Kids
65
- $20k
88
$20k-40k
95
$40k-60k
107
$60k-80k
116
$80k-100k
111
$100k-125k
94
$125k +
74
No College
111
College
99
Adv. Degree
94

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Matchbox Basket Affinity & Size

brand
basket affinity
Crayola 11.3x
Archer Farms 6.1x
Hershey's Kisses 6.0x
Puffs 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
234

Where is Matchbox Purchased?

channels
index
Dollar
533
Drug
23
Food
19
Gas & Convenience
11
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Gerber 1.5x
Armour 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
111
Credit
96
Debit
107
Food Stamps
39

When is Matchbox Purchased?

day of week
Sun
13.3%
Mon
11.0%
Tue
9.8%
Wed
13.4%
Thu
12.2%
Fri
17.9%
Sat
22.4%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
35.3%
Evening
26.1%
Late
5.9%

Get More Matchbox Data

Contact us for the latest Matchbox consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Matchbox consumers switch to?

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Why do consumers stop buying Matchbox products?

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Which retailers do Matchbox shoppers prefer to shop at?

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What motivates consumers to try Matchbox products?

Research the Matchbox Target Market

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Who actually buys Matchbox? Do these consumers match the intended target market of Matchbox?

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What motivates the target market to buy Matchbox?

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What other target market should Matchbox look at?

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Which other brands have a similar target market?

About Our Matchbox Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.