Mattel Consumer Insights

Who buys Mattel?

A Mattel consumer is generally very high income, Hispanic, and lower middle age. Mattel consumers are more likely to purchase Mattel during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Mattel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.8%
Total Basket $ (median)
$54.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mattel Consumer Demographics

demographic
index
Female
103
Male
74
<24
52
25-34
98
35-44
125
45-54
78
55-64
67
65+
56
African American
90
Asian
72
Caucasian
103
Hispanic
108
demographic
index
Has Kids
123
No Kids
48
- $20k
74
$20k-40k
89
$40k-60k
95
$60k-80k
101
$80k-100k
103
$100k-125k
116
$125k +
120
No College
94
College
100
Adv. Degree
105

Understand Mattel Consumer Behavior

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Mattel Basket Affinity & Size

brand
basket affinity
Crayola 15.8x
Archer Farms 7.1x
Cadbury 5.4x
Lindt 5.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
244

Where is Mattel Purchased?

channels
index
Beauty
4
Club
5
Dollar
70
Drug
33
Food
12
Gas & Convenience
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Dannon Danimals 1.5x
Crayola 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
92
Credit
96
Debit
116
Food Stamps
36

When is Mattel Purchased?

day of week
Sun
13.9%
Mon
10.9%
Tue
11.0%
Wed
11.1%
Thu
13.2%
Fri
19.5%
Sat
20.4%
time of day
Morning
14.3%
Noon
18.0%
Afternoon
34.9%
Evening
25.9%
Late
6.9%

About Our Mattel Consumer Insights

How do we know who buys Mattel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mattel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.