Mattel Consumer Insights

Who buys Mattel? A Mattel consumer is generally very high income, Hispanic, and lower middle age. Mattel consumers are more likely to purchase Mattel during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Mattel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.8%
Total Basket $ (median)
$54.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mattel Consumer Demographics

demographic
index
Female
103
Male
74
<24
52
25-34
98
35-44
125
45-54
78
55-64
67
65+
56
African American
90
Asian
72
Caucasian
103
Hispanic
108
demographic
index
Has Kids
123
No Kids
48
- $20k
74
$20k-40k
89
$40k-60k
95
$60k-80k
101
$80k-100k
103
$100k-125k
116
$125k +
120
No College
94
College
100
Adv. Degree
105

Understand Mattel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mattel Basket Affinity & Size

brand
basket affinity
Crayola 15.8x
Archer Farms 7.1x
Cadbury 5.4x
Lindt 5.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
244

Where is Mattel Purchased?

channels
index
Beauty
4
Club
5
Dollar
70
Drug
33
Food
12
Gas & Convenience
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Dannon Danimals 1.5x
Crayola 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
92
Credit
96
Debit
116
Food Stamps
36

When is Mattel Purchased?

day of week
Sun
13.9%
Mon
10.9%
Tue
11.0%
Wed
11.1%
Thu
13.2%
Fri
19.5%
Sat
20.4%
time of day
Morning
14.3%
Noon
18.0%
Afternoon
34.9%
Evening
25.9%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mattel consumers purchase?

check mark

Why do Mattel consumers try new brands?

check mark

Where do Mattel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mattel Target Market

Arrow and target

Who actually buys Mattel? Do these consumers match the intended target market of Mattel?

Thought bubble

What motivates the target market to purchase Mattel?

magnifying glass

What other target market should Mattel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us