Mauna Loa Consumer Insights

Who buys Mauna Loa? A Mauna Loa consumer is generally very low income, Asian, and older age. Mauna Loa consumers are more likely to purchase Mauna Loa during larger pantry stocking trips. Brands such as Planters, Domino, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

Mauna Loa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mauna Loa Consumer Demographics

demographic
index
Female
102
Male
85
<24
115
25-34
95
35-44
94
45-54
102
55-64
129
65+
123
African American
58
Asian
422
Caucasian
63
Hispanic
103
demographic
index
Has Kids
90
No Kids
123
- $20k
143
$20k-40k
110
$40k-60k
69
$60k-80k
102
$80k-100k
119
$100k-125k
110
$125k +
74
No College
107
College
99
Adv. Degree
96

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Mauna Loa Basket Affinity & Size

brand
basket affinity
Planters 8.9x
Domino 8.7x
Land O Lakes 7.7x
Bolthouse Farms 7.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
334

Where is Mauna Loa Purchased?

channels
index
Club
83
Drug
70
Food
58
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Gold Peak 1.5x
Dannon 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
71
Credit
142
Debit
75
Food Stamps
116

When is Mauna Loa Purchased?

day of week
Sun
15.6%
Mon
17.4%
Tue
15.1%
Wed
12.8%
Thu
11.7%
Fri
12.3%
Sat
15.1%
time of day
Morning
11.6%
Noon
15.3%
Afternoon
39.0%
Evening
27.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mauna Loa consumers purchase?

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Why do Mauna Loa consumers try new brands?

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Where do Mauna Loa consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mauna Loa Target Market

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Who actually buys Mauna Loa? Do these consumers match the intended target market of Mauna Loa?

Thought bubble

What motivates the target market to purchase Mauna Loa?

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What other target market should Mauna Loa look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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