Mauna Loa Consumer Insights

Who buys Mauna Loa?

A Mauna Loa consumer is generally very low income, Asian, and older age. Mauna Loa consumers are more likely to purchase Mauna Loa during larger pantry stocking trips. Brands such as Planters, Domino, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Mauna Loa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mauna Loa Consumer Demographics

demographic
index
Female
102
Male
85
<24
115
25-34
95
35-44
94
45-54
102
55-64
129
65+
123
African American
58
Asian
422
Caucasian
63
Hispanic
103
demographic
index
Has Kids
90
No Kids
123
- $20k
143
$20k-40k
110
$40k-60k
69
$60k-80k
102
$80k-100k
119
$100k-125k
110
$125k +
74
No College
107
College
99
Adv. Degree
96

Understand Mauna Loa Consumer Behavior

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Mauna Loa Basket Affinity & Size

brand
basket affinity
Planters 8.9x
Domino 8.7x
Land O Lakes 7.7x
Bolthouse Farms 7.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
334

Where is Mauna Loa Purchased?

channels
index
Club
83
Drug
70
Food
58
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Gold Peak 1.5x
Dannon 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
71
Credit
142
Debit
75
Food Stamps
116

When is Mauna Loa Purchased?

day of week
Sun
15.6%
Mon
17.4%
Tue
15.1%
Wed
12.8%
Thu
11.7%
Fri
12.3%
Sat
15.1%
time of day
Morning
11.6%
Noon
15.3%
Afternoon
39.0%
Evening
27.2%
Late
7.0%

About Our Mauna Loa Consumer Insights

How do we know who buys Mauna Loa? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mauna Loa consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.