Mauna Loa Consumer Insights

Who buys Mauna Loa?

A Mauna Loa consumer is generally very low income, Asian, and older age. Mauna Loa consumers are more likely to purchase Mauna Loa during larger pantry stocking trips. Brands such as Planters, Domino, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Mauna Loa Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mauna Loa Consumer Demographics

demographic
index
Female
102
Male
85
<24
115
25-34
95
35-44
94
45-54
102
55-64
129
65+
123
African American
58
Asian
422
Caucasian
63
Hispanic
103
demographic
index
Has Kids
90
No Kids
123
- $20k
143
$20k-40k
110
$40k-60k
69
$60k-80k
102
$80k-100k
119
$100k-125k
110
$125k +
74
No College
107
College
99
Adv. Degree
96

Understand Mauna Loa Consumer Behavior

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Mauna Loa Basket Affinity & Size

brand
basket affinity
Planters 8.9x
Domino 8.7x
Land O Lakes 7.7x
Bolthouse Farms 7.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
334

Where is Mauna Loa Purchased?

channels
index
Club
83
Drug
70
Food
58
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Gold Peak 1.5x
Dannon 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
71
Credit
142
Debit
75
Food Stamps
116

When is Mauna Loa Purchased?

day of week
Sun
15.6%
Mon
17.4%
Tue
15.1%
Wed
12.8%
Thu
11.7%
Fri
12.3%
Sat
15.1%
time of day
Morning
11.6%
Noon
15.3%
Afternoon
39.0%
Evening
27.2%
Late
7.0%

Get More Mauna Loa Data

Contact us for the latest Mauna Loa consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mauna Loa consumers switch to?

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Why do consumers stop buying Mauna Loa products?

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Which retailers do Mauna Loa shoppers prefer to shop at?

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What motivates consumers to try Mauna Loa products?

Research the Mauna Loa Target Market

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Who actually buys Mauna Loa? Do these consumers match the intended target market of Mauna Loa?

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What motivates the target market to buy Mauna Loa?

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What other target market should Mauna Loa look at?

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Which other brands have a similar target market?

About Our Mauna Loa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.