Maxwell House Consumer Insights

Who buys Maxwell House?

A Maxwell House consumer is generally lower income, Caucasian, and older age. Maxwell House consumers are more likely to purchase Maxwell House during larger pantry stocking trips. Brands such as International Delight, Domino, and Coffee-mate also tend to be purchased in the same trip. See sample consumer insights data below.

Maxwell House Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.44
% of Basket $ (median)
11.0%
Total Basket $ (median)
$67.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maxwell House Consumer Demographics

demographic
index
Female
101
Male
92
<24
63
25-34
71
35-44
88
45-54
124
55-64
181
65+
176
African American
57
Asian
40
Caucasian
115
Hispanic
51
demographic
index
Has Kids
87
No Kids
128
- $20k
103
$20k-40k
111
$40k-60k
106
$60k-80k
106
$80k-100k
97
$100k-125k
95
$125k +
71
No College
137
College
95
Adv. Degree
80

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Maxwell House Basket Affinity & Size

brand
basket affinity
International Delight 4.7x
Domino 4.2x
Coffee-mate 4.0x
Hellmann's 3.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
403

Where is Maxwell House Purchased?

channels
index
Beauty
2
Club
76
Dollar
188
Drug
80
Food
133
Gas & Convenience
13
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
Domino 1.5x
Marlboro 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
108
Credit
99
Debit
94
Food Stamps
128

When is Maxwell House Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.6%
Wed
12.4%
Thu
12.7%
Fri
15.6%
Sat
17.7%
time of day
Morning
17.1%
Noon
18.8%
Afternoon
35.2%
Evening
23.7%
Late
5.2%

Get More Maxwell House Data

Contact us for the latest Maxwell House consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Maxwell House consumers switch to?

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Why do consumers stop buying Maxwell House products?

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Which retailers do Maxwell House shoppers prefer to shop at?

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What motivates consumers to try Maxwell House products?

Research the Maxwell House Target Market

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Who actually buys Maxwell House? Do these consumers match the intended target market of Maxwell House?

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What motivates the target market to purchase Maxwell House?

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What other target market should Maxwell House look at?

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Which other brands have a similar target market?

About Our Maxwell House Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.