Maxwell House International Consumer Insights

Who buys Maxwell House International?

A Maxwell House International consumer is generally very low income, Caucasian, and older age. Maxwell House International consumers are more likely to purchase Maxwell House International during larger pantry stocking trips. Brands such as Ro-Tel, Birds Eye, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Maxwell House International Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
6.6%
Total Basket $ (median)
$49.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maxwell House International Consumer Demographics

demographic
index
Female
102
Male
78
<24
50
25-34
71
35-44
95
45-54
114
55-64
183
65+
154
African American
73
Asian
61
Caucasian
112
Hispanic
55
demographic
index
Has Kids
88
No Kids
128
- $20k
138
$20k-40k
126
$40k-60k
104
$60k-80k
98
$80k-100k
80
$100k-125k
81
$125k +
76
No College
116
College
100
Adv. Degree
83

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Maxwell House International Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.2x
Birds Eye 4.1x
Velveeta 4.1x
Sparkling Ice 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
415

Where is Maxwell House International Purchased?

channels
index
Dollar
185
Drug
5
Food
61
Gas & Convenience
36
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Arizona (Beverage) 1.4x
General Mills Fiber One 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
107
Credit
83
Debit
108
Food Stamps
142

When is Maxwell House International Purchased?

day of week
Sun
13.8%
Mon
11.8%
Tue
13.2%
Wed
13.7%
Thu
12.6%
Fri
17.5%
Sat
17.3%
time of day
Morning
16.7%
Noon
18.6%
Afternoon
35.4%
Evening
23.3%
Late
5.9%

Get More Maxwell House International Data

Contact us for the latest Maxwell House International consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Maxwell House International consumers switch to?

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Why do consumers stop buying Maxwell House International products?

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Which retailers do Maxwell House International shoppers prefer to shop at?

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What motivates consumers to try Maxwell House International products?

Research the Maxwell House International Target Market

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Who actually buys Maxwell House International? Do these consumers match the intended target market of Maxwell House International?

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What motivates the target market to buy Maxwell House International?

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What other target market should Maxwell House International look at?

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Which other brands have a similar target market?

About Our Maxwell House International Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.