Maxwell House International Consumer Insights

Who buys Maxwell House International? Maxwell House International consumers are generally very low income, Caucasian, and older age. Maxwell House International consumers are more likely to purchase Maxwell House International during larger pantry stocking trips. Brands such as Ro-Tel, Birds Eye, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Maxwell House International Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
6.6%
Total Basket $ (median)
$49.89

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maxwell House International Consumer Demographics

demographic
index
Female
102
Male
78
<24
50
25-34
71
35-44
95
45-54
114
55-64
183
65+
154
African American
73
Asian
61
Caucasian
112
Hispanic
55
demographic
index
Has Kids
88
No Kids
128
- $20k
138
$20k-40k
126
$40k-60k
104
$60k-80k
98
$80k-100k
80
$100k-125k
81
$125k +
76
No College
116
College
100
Adv. Degree
83

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Maxwell House International Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.2x
Birds Eye 4.1x
Velveeta 4.1x
Sparkling Ice 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
415

Where is Maxwell House International Purchased?

channels
index
Dollar
185
Drug
5
Food
61
Gas & Convenience
36
Mass
165
regions
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What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Arizona (Beverage) 1.4x
General Mills Fiber One 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
107
Credit
83
Debit
108
Food Stamps
142

When is Maxwell House International Purchased?

day of week
Sun
13.8%
Mon
11.8%
Tue
13.2%
Wed
13.7%
Thu
12.6%
Fri
17.5%
Sat
17.3%
time of day
Morning
16.7%
Noon
18.6%
Afternoon
35.4%
Evening
23.3%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maxwell House International consumers purchase?

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Why do Maxwell House International consumers try new brands?

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Where do Maxwell House International consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maxwell House International Target Market

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Who actually buys Maxwell House International? Do these consumers match the intended target market of Maxwell House International?

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What motivates the target market to purchase Maxwell House International?

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What other target market should Maxwell House International look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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