Maybelline Consumer Insights

Who buys Maybelline? Maybelline consumers are generally very low income, Hispanic, and adolescent age. Maybelline consumers are more likely to purchase Maybelline during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Maybelline Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.94
% of Basket $ (median)
16.3%
Total Basket $ (median)
$42.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maybelline Consumer Demographics

demographic
index
Female
103
Male
67
<24
182
25-34
109
35-44
88
45-54
105
55-64
93
65+
86
African American
78
Asian
120
Caucasian
94
Hispanic
143
demographic
index
Has Kids
93
No Kids
115
- $20k
125
$20k-40k
112
$40k-60k
100
$60k-80k
95
$80k-100k
95
$100k-125k
91
$125k +
88
No College
105
College
101
Adv. Degree
90

Understand Maybelline Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Maybelline Basket Affinity & Size

brand
basket affinity
CoverGirl 29.6x
Neutrogena 12.1x
Secret 7.7x
TRESemme 7.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
237

Where is Maybelline Purchased?

channels
index
Beauty
1277
Club
1
Dollar
76
Drug
589
Food
23
Gas & Convenience
0
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
TRESemme 1.3x
Neutrogena 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
124
Credit
92
Debit
103
Food Stamps
33

When is Maybelline Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
12.8%
Wed
12.9%
Thu
13.1%
Fri
15.6%
Sat
17.6%
time of day
Morning
13.2%
Noon
16.1%
Afternoon
34.4%
Evening
28.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Maybelline consumers purchase?

check mark

Why do Maybelline consumers try new brands?

check mark

Where do Maybelline consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maybelline Target Market

Arrow and target

Who actually buys Maybelline? Do these consumers match the intended target market of Maybelline?

Thought bubble

What motivates the target market to purchase Maybelline?

magnifying glass

What other target market should Maybelline look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us