Maybelline Consumer Insights

Who buys Maybelline?

A Maybelline consumer is generally very low income, Hispanic, and adolescent age. Maybelline consumers are more likely to purchase Maybelline during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Maybelline Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.94
% of Basket $ (median)
16.3%
Total Basket $ (median)
$42.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maybelline Consumer Demographics

demographic
index
Female
103
Male
67
<24
182
25-34
109
35-44
88
45-54
105
55-64
93
65+
86
African American
78
Asian
120
Caucasian
94
Hispanic
143
demographic
index
Has Kids
93
No Kids
115
- $20k
125
$20k-40k
112
$40k-60k
100
$60k-80k
95
$80k-100k
95
$100k-125k
91
$125k +
88
No College
105
College
101
Adv. Degree
90

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Maybelline Basket Affinity & Size

brand
basket affinity
CoverGirl 29.6x
Neutrogena 12.1x
Secret 7.7x
TRESemme 7.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
237

Where is Maybelline Purchased?

channels
index
Beauty
1277
Club
1
Dollar
76
Drug
589
Food
23
Gas & Convenience
0
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
TRESemme 1.3x
Neutrogena 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
124
Credit
92
Debit
103
Food Stamps
33

When is Maybelline Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
12.8%
Wed
12.9%
Thu
13.1%
Fri
15.6%
Sat
17.6%
time of day
Morning
13.2%
Noon
16.1%
Afternoon
34.4%
Evening
28.6%
Late
7.7%

Get More Maybelline Data

Contact us for the latest Maybelline consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Maybelline consumers switch to?

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Why do consumers stop buying Maybelline products?

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Which retailers do Maybelline shoppers prefer to shop at?

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What motivates consumers to try Maybelline products?

Research the Maybelline Target Market

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Who actually buys Maybelline? Do these consumers match the intended target market of Maybelline?

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What motivates the target market to purchase Maybelline?

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What other target market should Maybelline look at?

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Which other brands have a similar target market?

About Our Maybelline Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.