Maybelline Baby Lips Consumer Insights

Who buys Maybelline Baby Lips?

A Maybelline Baby Lips consumer is generally very low income, Hispanic, and adolescent age. Maybelline Baby Lips consumers are more likely to purchase Maybelline Baby Lips during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Maybelline Baby Lips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.08
% of Basket $ (median)
15.8%
Total Basket $ (median)
$25.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maybelline Baby Lips Consumer Demographics

demographic
index
Female
105
Male
50
<24
239
25-34
134
35-44
94
45-54
80
55-64
39
65+
28
African American
121
Asian
176
Caucasian
80
Hispanic
176
demographic
index
Has Kids
103
No Kids
93
- $20k
168
$20k-40k
113
$40k-60k
106
$60k-80k
96
$80k-100k
89
$100k-125k
76
$125k +
69
No College
116
College
101
Adv. Degree
75

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Maybelline Baby Lips Basket Affinity & Size

brand
basket affinity
CoverGirl 36.8x
Neutrogena 9.8x
TRESemme 8.3x
Softsoap 6.1x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
171

Where is Maybelline Baby Lips Purchased?

channels
index
Beauty
1331
Dollar
251
Drug
667
Food
21
Gas & Convenience
1
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks Frappuccino 1.6x
CoverGirl 1.5x
TRESemme 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
157
Credit
76
Debit
95
Food Stamps
49

When is Maybelline Baby Lips Purchased?

day of week
Sun
16.6%
Mon
12.2%
Tue
12.4%
Wed
12.7%
Thu
12.3%
Fri
15.3%
Sat
18.4%
time of day
Morning
11.8%
Noon
14.0%
Afternoon
33.3%
Evening
31.6%
Late
9.3%

About Our Maybelline Baby Lips Consumer Insights

How do we know who buys Maybelline Baby Lips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maybelline Baby Lips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.