Mayfield Consumer Insights

Who buys Mayfield?

A Mayfield consumer is generally very low income, African American, and adolescent age. Mayfield consumers are more likely to purchase Mayfield during larger pantry stocking trips. Brands such as Blue Bonnet, Coca-Cola Zero, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Mayfield Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.21
% of Basket $ (median)
8.6%
Total Basket $ (median)
$48.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mayfield Consumer Demographics

demographic
index
Female
103
Male
75
<24
169
25-34
77
35-44
91
45-54
116
55-64
140
65+
143
African American
190
Asian
27
Caucasian
112
Hispanic
35
demographic
index
Has Kids
99
No Kids
103
- $20k
134
$20k-40k
118
$40k-60k
109
$60k-80k
100
$80k-100k
82
$100k-125k
71
$125k +
87
No College
134
College
90
Adv. Degree
106

Understand Mayfield Consumer Behavior

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Mayfield Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.6x
Coca-Cola Zero 6.4x
Sunbeam 6.2x
Diet Mountain Dew 5.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
348

Where is Mayfield Purchased?

channels
index
Dollar
153
Drug
9
Food
182
Gas & Convenience
31
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Natures Own 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
92
Credit
78
Debit
116
Food Stamps
190

When is Mayfield Purchased?

day of week
Sun
17.9%
Mon
13.4%
Tue
12.0%
Wed
13.6%
Thu
11.4%
Fri
14.4%
Sat
17.3%
time of day
Morning
10.0%
Noon
12.0%
Afternoon
34.1%
Evening
34.1%
Late
9.8%

About Our Mayfield Consumer Insights

How do we know who buys Mayfield? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mayfield consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.