Mazola Consumer Insights

Who buys Mazola?

A Mazola consumer is generally very low income, Hispanic, and adolescent age. Mazola consumers are more likely to purchase Mazola during larger pantry stocking trips. Brands such as Goya, Domino, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Mazola Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.09
% of Basket $ (median)
8.6%
Total Basket $ (median)
$47.53

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mazola Consumer Demographics

demographic
index
Female
96
Male
136
<24
246
25-34
119
35-44
104
45-54
67
55-64
56
65+
75
African American
114
Asian
260
Caucasian
47
Hispanic
415
demographic
index
Has Kids
105
No Kids
90
- $20k
171
$20k-40k
153
$40k-60k
97
$60k-80k
77
$80k-100k
109
$100k-125k
55
$125k +
55
No College
132
College
91
Adv. Degree
108

Understand Mazola Consumer Behavior

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Mazola Basket Affinity & Size

brand
basket affinity
Goya 14.9x
Domino 5.7x
Libby's 5.6x
Dannon Danimals 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
400

Where is Mazola Purchased?

channels
index
Club
237
Dollar
7
Drug
21
Food
157
Gas & Convenience
8
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Post Honey Bunches Of Oats 1.5x
Dannon Danimals 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
138
Credit
67
Debit
87
Food Stamps
312

When is Mazola Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
11.7%
Wed
13.5%
Thu
12.5%
Fri
13.9%
Sat
17.7%
time of day
Morning
14.9%
Noon
17.2%
Afternoon
34.9%
Evening
27.0%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mazola consumers purchase?

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Why do Mazola consumers try new brands?

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Where do Mazola consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mazola Target Market

Arrow and target

Who actually buys Mazola? Do these consumers match the intended target market of Mazola?

Thought bubble

What motivates the target market to purchase Mazola?

magnifying glass

What other target market should Mazola look at?

venn diagram

Which other brands have a similar target market?

About Our Mazola Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.