Mc Arthur Dairy Consumer Insights

Who buys Mc Arthur Dairy? Mc Arthur Dairy consumers are generally very low income, Hispanic, and senior age. Mc Arthur Dairy consumers are more likely to purchase Mc Arthur Dairy during larger pantry stocking trips. Brands such as Archer Farms, Oroweat, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Mc Arthur Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
14.8%
Total Basket $ (median)
$27.02

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mc Arthur Dairy Consumer Demographics

demographic
index
Female
100
Male
102
<24
86
25-34
100
35-44
111
45-54
87
55-64
60
65+
176
African American
71
Asian
172
Caucasian
71
Hispanic
276
demographic
index
Has Kids
113
No Kids
72
- $20k
113
$20k-40k
108
$40k-60k
100
$60k-80k
111
$80k-100k
70
$100k-125k
102
$125k +
96
No College
93
College
102
Adv. Degree
98

Understand Mc Arthur Dairy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mc Arthur Dairy Basket Affinity & Size

brand
basket affinity
Archer Farms 22.6x
Oroweat 6.8x
Gerber Graduates 6.0x
Green Giant 5.8x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
197

Where is Mc Arthur Dairy Purchased?

channels
index
Dollar
25
Drug
568
Food
8
Gas & Convenience
0
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Goya 1.7x
Dannon Danimals 1.6x
Nutella 1.5x

How Did They Pay?

method
index
Cash
95
Credit
77
Debit
104
Food Stamps
243

When is Mc Arthur Dairy Purchased?

day of week
Sun
17.3%
Mon
13.8%
Tue
13.2%
Wed
12.6%
Thu
12.6%
Fri
13.7%
Sat
16.8%
time of day
Morning
13.7%
Noon
13.0%
Afternoon
29.9%
Evening
33.3%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mc Arthur Dairy consumers purchase?

check mark

Why do Mc Arthur Dairy consumers try new brands?

check mark

Where do Mc Arthur Dairy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mc Arthur Dairy Target Market

Arrow and target

Who actually buys Mc Arthur Dairy? Do these consumers match the intended target market of Mc Arthur Dairy?

Thought bubble

What motivates the target market to purchase Mc Arthur Dairy?

magnifying glass

What other target market should Mc Arthur Dairy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us