McCafé Consumer Insights

Who buys McCafé?

A McCafé consumer is generally median income, Caucasian, and senior age. McCafé consumers are more likely to purchase McCafé during larger pantry stocking trips. Brands such as International Delight, Hefty, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

McCafé Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.00
% of Basket $ (median)
11.9%
Total Basket $ (median)
$58.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCafé Consumer Demographics

demographic
index
Female
101
Male
93
<24
55
25-34
77
35-44
98
45-54
116
55-64
137
65+
173
African American
72
Asian
38
Caucasian
113
Hispanic
63
demographic
index
Has Kids
91
No Kids
121
- $20k
74
$20k-40k
75
$40k-60k
112
$60k-80k
116
$80k-100k
113
$100k-125k
94
$125k +
99
No College
109
College
101
Adv. Degree
85

Understand McCafé Consumer Behavior

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McCafé Basket Affinity & Size

brand
basket affinity
International Delight 5.5x
Hefty 5.0x
Johnsonville 4.3x
Coffee-mate 4.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
431

Where is McCafé Purchased?

channels
index
Dollar
435
Drug
128
Food
103
Gas & Convenience
1
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks 1.5x
Maxwell House 1.5x
Dannon Oikos 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
115
Credit
94
Debit
102
Food Stamps
85

When is McCafé Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
11.2%
Wed
13.5%
Thu
12.5%
Fri
14.8%
Sat
16.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
33.4%
Evening
26.5%
Late
5.4%

About Our McCafé Consumer Insights

How do we know who buys McCafé? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the McCafé consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.