McCafé Consumer Insights

Who buys McCafé?

A McCafé consumer is generally median income, Caucasian, and senior age. McCafé consumers are more likely to purchase McCafé during larger pantry stocking trips. Brands such as International Delight, Hefty, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

McCafé Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.00
% of Basket $ (median)
11.9%
Total Basket $ (median)
$58.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCafé Consumer Demographics

demographic
index
Female
101
Male
93
<24
55
25-34
77
35-44
98
45-54
116
55-64
137
65+
173
African American
72
Asian
38
Caucasian
113
Hispanic
63
demographic
index
Has Kids
91
No Kids
121
- $20k
74
$20k-40k
75
$40k-60k
112
$60k-80k
116
$80k-100k
113
$100k-125k
94
$125k +
99
No College
109
College
101
Adv. Degree
85

Understand McCafé Consumer Behavior

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McCafé Basket Affinity & Size

brand
basket affinity
International Delight 5.5x
Hefty 5.0x
Johnsonville 4.3x
Coffee-mate 4.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
431

Where is McCafé Purchased?

channels
index
Dollar
435
Drug
128
Food
103
Gas & Convenience
1
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks 1.5x
Maxwell House 1.5x
Dannon Oikos 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
115
Credit
94
Debit
102
Food Stamps
85

When is McCafé Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
11.2%
Wed
13.5%
Thu
12.5%
Fri
14.8%
Sat
16.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
33.4%
Evening
26.5%
Late
5.4%

Get More McCafé Data

Contact us for the latest McCafé consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do McCafé consumers switch to?

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Why do consumers stop buying McCafé products?

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Which retailers do McCafé shoppers prefer to shop at?

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What motivates consumers to try McCafé products?

Research the McCafé Target Market

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Who actually buys McCafé? Do these consumers match the intended target market of McCafé?

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What motivates the target market to buy McCafé?

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What other target market should McCafé look at?

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Which other brands have a similar target market?

About Our McCafé Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.