McCain Consumer Insights

Who buys McCain?

A McCain consumer is generally slightly higher income, Caucasian, and lower middle age. McCain consumers are more likely to purchase McCain during larger pantry stocking trips. Brands such as Lean Cuisine, Dixie, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

McCain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.2%
Total Basket $ (median)
$69.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCain Consumer Demographics

demographic
index
Female
100
Male
102
<24
75
25-34
92
35-44
118
45-54
102
55-64
58
65+
49
African American
77
Asian
56
Caucasian
113
Hispanic
48
demographic
index
Has Kids
115
No Kids
65
- $20k
86
$20k-40k
90
$40k-60k
94
$60k-80k
96
$80k-100k
121
$100k-125k
116
$125k +
99
No College
107
College
99
Adv. Degree
98

Understand McCain Consumer Behavior

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McCain Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.8x
Dixie 6.5x
YoCrunch 6.3x
Chef Boyardee 6.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
503

Where is McCain Purchased?

channels
index
Club
8
Dollar
6
Drug
53
Food
198
Gas & Convenience
11
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.3x
Utz 2.1x
Smart Balance 2.0x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
144
Credit
96
Debit
78
Food Stamps
129

When is McCain Purchased?

day of week
Sun
20.0%
Mon
14.0%
Tue
12.6%
Wed
12.2%
Thu
11.1%
Fri
13.7%
Sat
16.3%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
35.4%
Evening
28.8%
Late
5.2%

Get More McCain Data

Better understand McCain consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do McCain consumers switch to?

Stop sign

Why do consumers stop buying McCain products?

Store front

Which retailers do McCain shoppers prefer to shop at?

Sale sign

What motivates consumers to try McCain products?

Research the McCain Target Market

Arrow and target

Who actually buys McCain? Do these consumers match the intended target market of McCain?

Thought bubble

What motivates the target market to buy McCain?

Magnifying glass

What other target market should McCain look at?

Venn diagram

Which other brands have a similar target market?

About Our McCain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.