McCain Consumer Insights

Who buys McCain? A McCain consumer is generally slightly higher income, Caucasian, and lower middle age. McCain consumers are more likely to purchase McCain during larger pantry stocking trips. Brands such as Lean Cuisine, Dixie, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

McCain Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.2%
Total Basket $ (median)
$69.04

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

McCain Consumer Demographics

demographic
index
Female
100
Male
102
<24
75
25-34
92
35-44
118
45-54
102
55-64
58
65+
49
African American
77
Asian
56
Caucasian
113
Hispanic
48
demographic
index
Has Kids
115
No Kids
65
- $20k
86
$20k-40k
90
$40k-60k
94
$60k-80k
96
$80k-100k
121
$100k-125k
116
$125k +
99
No College
107
College
99
Adv. Degree
98

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McCain Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.8x
Dixie 6.5x
YoCrunch 6.3x
Chef Boyardee 6.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
503

Where is McCain Purchased?

channels
index
Club
8
Dollar
6
Drug
53
Food
198
Gas & Convenience
11
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.3x
Utz 2.1x
Smart Balance 2.0x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
144
Credit
96
Debit
78
Food Stamps
129

When is McCain Purchased?

day of week
Sun
20.0%
Mon
14.0%
Tue
12.6%
Wed
12.2%
Thu
11.1%
Fri
13.7%
Sat
16.3%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
35.4%
Evening
28.8%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do McCain consumers purchase?

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Why do McCain consumers try new brands?

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Where do McCain consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the McCain Target Market

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Who actually buys McCain? Do these consumers match the intended target market of McCain?

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What motivates the target market to purchase McCain?

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What other target market should McCain look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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