Mccormick Consumer Insights

Who buys Mccormick?

A Mccormick consumer is generally higher income, African American, and senior age. Mccormick consumers are more likely to purchase Mccormick during larger pantry stocking trips. Brands such as Ro-Tel, Old El Paso, and Bush's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Mccormick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.4%
Total Basket $ (median)
$73.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mccormick Consumer Demographics

demographic
index
Female
100
Male
98
<24
101
25-34
100
35-44
95
45-54
102
55-64
111
65+
125
African American
121
Asian
78
Caucasian
104
Hispanic
76
demographic
index
Has Kids
96
No Kids
108
- $20k
94
$20k-40k
99
$40k-60k
101
$60k-80k
102
$80k-100k
101
$100k-125k
102
$125k +
99
No College
98
College
100
Adv. Degree
101

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Mccormick Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.3x
Old El Paso 4.4x
Bush's Best 4.3x
Hunts 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
492

Where is Mccormick Purchased?

channels
index
Beauty
0
Club
73
Dollar
52
Drug
22
Food
119
Gas & Convenience
5
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Sweet Baby Ray's 1.1x
International Delight 1.1x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
99
Food Stamps
131

When is Mccormick Purchased?

day of week
Sun
18.1%
Mon
13.2%
Tue
12.3%
Wed
12.2%
Thu
11.4%
Fri
14.4%
Sat
18.5%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
36.1%
Evening
24.6%
Late
6.0%

About Our Mccormick Consumer Insights

How do we know who buys Mccormick? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mccormick consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.