McCormick Gourmet Collection Consumer Insights

Who buys McCormick Gourmet Collection?

A McCormick Gourmet Collection consumer is generally very high income, Caucasian, and senior age. McCormick Gourmet Collection consumers are more likely to purchase McCormick Gourmet Collection during larger pantry stocking trips. Brands such as Swanson, TURKEY KNOB, and Hunts also tend to be purchased in the same trip. See sample consumer insights data below.

McCormick Gourmet Collection Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.69
% of Basket $ (median)
6.1%
Total Basket $ (median)
$76.72

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCormick Gourmet Collection Consumer Demographics

demographic
index
Female
99
Male
107
<24
111
25-34
99
35-44
93
45-54
98
55-64
117
65+
168
African American
103
Asian
86
Caucasian
106
Hispanic
62
demographic
index
Has Kids
90
No Kids
124
- $20k
91
$20k-40k
93
$40k-60k
96
$60k-80k
99
$80k-100k
107
$100k-125k
108
$125k +
109
No College
83
College
102
Adv. Degree
111

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McCormick Gourmet Collection Basket Affinity & Size

brand
basket affinity
Swanson 6.5x
TURKEY KNOB 5.1x
Hunts 4.6x
French's 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
476

Where is McCormick Gourmet Collection Purchased?

channels
index
Drug
50
Food
77
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Ro-Tel 1.5x
Nabisco Triscuit 1.4x
Cascade 1.4x

How Did They Pay?

method
index
Cash
133
Credit
97
Debit
89
Food Stamps
102

When is McCormick Gourmet Collection Purchased?

day of week
Sun
18.6%
Mon
14.1%
Tue
12.1%
Wed
12.5%
Thu
11.6%
Fri
13.6%
Sat
17.5%
time of day
Morning
14.6%
Noon
18.4%
Afternoon
34.8%
Evening
24.1%
Late
8.0%

About Our McCormick Gourmet Collection Consumer Insights

How do we know who buys McCormick Gourmet Collection? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the McCormick Gourmet Collection consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.