McCormick Grill Mates Consumer Insights

Who buys McCormick Grill Mates?

A McCormick Grill Mates consumer is generally very low income, African American, and young adult age. McCormick Grill Mates consumers are more likely to purchase McCormick Grill Mates during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Vlasic, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

McCormick Grill Mates Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.0%
Total Basket $ (median)
$73.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCormick Grill Mates Consumer Demographics

demographic
index
Female
100
Male
101
<24
101
25-34
111
35-44
98
45-54
100
55-64
80
65+
84
African American
137
Asian
95
Caucasian
101
Hispanic
81
demographic
index
Has Kids
98
No Kids
104
- $20k
107
$20k-40k
103
$40k-60k
106
$60k-80k
102
$80k-100k
94
$100k-125k
101
$125k +
84
No College
103
College
102
Adv. Degree
84

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McCormick Grill Mates Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.5x
Vlasic 4.7x
French's 4.2x
Johnsonville 4.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
494

Where is McCormick Grill Mates Purchased?

channels
index
Club
148
Dollar
76
Drug
17
Food
86
Gas & Convenience
1
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Armour 1.4x
Vlasic 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
101
Food Stamps
171

When is McCormick Grill Mates Purchased?

day of week
Sun
18.9%
Mon
12.0%
Tue
11.2%
Wed
11.1%
Thu
11.8%
Fri
15.4%
Sat
19.6%
time of day
Morning
13.9%
Noon
18.1%
Afternoon
36.1%
Evening
25.8%
Late
6.1%

About Our McCormick Grill Mates Consumer Insights

How do we know who buys McCormick Grill Mates? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the McCormick Grill Mates consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.