McCormick Grill Mates Consumer Insights

Who buys McCormick Grill Mates?

A McCormick Grill Mates consumer is generally very low income, African American, and young adult age. McCormick Grill Mates consumers are more likely to purchase McCormick Grill Mates during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Vlasic, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

McCormick Grill Mates Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.0%
Total Basket $ (median)
$73.77

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

McCormick Grill Mates Consumer Demographics

demographic
index
Female
100
Male
101
<24
101
25-34
111
35-44
98
45-54
100
55-64
80
65+
84
African American
137
Asian
95
Caucasian
101
Hispanic
81
demographic
index
Has Kids
98
No Kids
104
- $20k
107
$20k-40k
103
$40k-60k
106
$60k-80k
102
$80k-100k
94
$100k-125k
101
$125k +
84
No College
103
College
102
Adv. Degree
84

Understand McCormick Grill Mates Consumer Behavior

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McCormick Grill Mates Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.5x
Vlasic 4.7x
French's 4.2x
Johnsonville 4.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
494

Where is McCormick Grill Mates Purchased?

channels
index
Club
148
Dollar
76
Drug
17
Food
86
Gas & Convenience
1
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Armour 1.4x
Vlasic 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
101
Food Stamps
171

When is McCormick Grill Mates Purchased?

day of week
Sun
18.9%
Mon
12.0%
Tue
11.2%
Wed
11.1%
Thu
11.8%
Fri
15.4%
Sat
19.6%
time of day
Morning
13.9%
Noon
18.1%
Afternoon
36.1%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do McCormick Grill Mates consumers purchase?

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Why do McCormick Grill Mates consumers try new brands?

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Where do McCormick Grill Mates consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the McCormick Grill Mates Target Market

Arrow and target

Who actually buys McCormick Grill Mates? Do these consumers match the intended target market of McCormick Grill Mates?

Thought bubble

What motivates the target market to purchase McCormick Grill Mates?

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What other target market should McCormick Grill Mates look at?

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Which other brands have a similar target market?

About Our McCormick Grill Mates Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.