McCormick Skillet Sauce Consumer Insights

Who buys McCormick Skillet Sauce?

A McCormick Skillet Sauce consumer is generally lower income, African American, and adolescent age. McCormick Skillet Sauce consumers are more likely to purchase McCormick Skillet Sauce during larger pantry stocking trips. Brands such as Birds Eye, Starkist, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

McCormick Skillet Sauce Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.68
% of Basket $ (median)
3.1%
Total Basket $ (median)
$53.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCormick Skillet Sauce Consumer Demographics

demographic
index
Female
102
Male
78
<24
112
25-34
110
35-44
99
45-54
100
55-64
84
65+
51
African American
164
Asian
60
Caucasian
107
Hispanic
59
demographic
index
Has Kids
98
No Kids
104
- $20k
90
$20k-40k
135
$40k-60k
114
$60k-80k
100
$80k-100k
92
$100k-125k
93
$125k +
51
No College
110
College
101
Adv. Degree
84

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McCormick Skillet Sauce Basket Affinity & Size

brand
basket affinity
Birds Eye 7.8x
Starkist 6.8x
Borden 6.6x
Totino's Party Pizza 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
500

Where is McCormick Skillet Sauce Purchased?

channels
index
Drug
14
Food
121
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.7x
Totino's Party Pizza 1.6x
Libby's 1.6x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
125
Credit
85
Debit
91
Food Stamps
199

When is McCormick Skillet Sauce Purchased?

day of week
Sun
17.6%
Mon
10.6%
Tue
12.5%
Wed
13.4%
Thu
13.3%
Fri
14.0%
Sat
18.7%
time of day
Morning
16.9%
Noon
16.8%
Afternoon
33.6%
Evening
25.5%
Late
7.2%

Get More McCormick Skillet Sauce Data

Contact us for the latest McCormick Skillet Sauce consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do McCormick Skillet Sauce consumers switch to?

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Why do consumers stop buying McCormick Skillet Sauce products?

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Which retailers do McCormick Skillet Sauce shoppers prefer to shop at?

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What motivates consumers to try McCormick Skillet Sauce products?

Research the McCormick Skillet Sauce Target Market

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Who actually buys McCormick Skillet Sauce? Do these consumers match the intended target market of McCormick Skillet Sauce?

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What motivates the target market to purchase McCormick Skillet Sauce?

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What other target market should McCormick Skillet Sauce look at?

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Which other brands have a similar target market?

About Our McCormick Skillet Sauce Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.