McCormick Skillet Sauce Consumer Insights

Who buys McCormick Skillet Sauce? McCormick Skillet Sauce consumers are generally lower income, African American, and adolescent age. McCormick Skillet Sauce consumers are more likely to purchase McCormick Skillet Sauce during larger pantry stocking trips. Brands such as Birds Eye, Starkist, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

McCormick Skillet Sauce Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.68
% of Basket $ (median)
3.1%
Total Basket $ (median)
$53.64

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

McCormick Skillet Sauce Consumer Demographics

demographic
index
Female
102
Male
78
<24
112
25-34
110
35-44
99
45-54
100
55-64
84
65+
51
African American
164
Asian
60
Caucasian
107
Hispanic
59
demographic
index
Has Kids
98
No Kids
104
- $20k
90
$20k-40k
135
$40k-60k
114
$60k-80k
100
$80k-100k
92
$100k-125k
93
$125k +
51
No College
110
College
101
Adv. Degree
84

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McCormick Skillet Sauce Basket Affinity & Size

brand
basket affinity
Birds Eye 7.8x
Starkist 6.8x
Borden 6.6x
Totino's Party Pizza 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
500

Where is McCormick Skillet Sauce Purchased?

channels
index
Drug
14
Food
121
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.7x
Totino's Party Pizza 1.6x
Libby's 1.6x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
125
Credit
85
Debit
91
Food Stamps
199

When is McCormick Skillet Sauce Purchased?

day of week
Sun
17.6%
Mon
10.6%
Tue
12.5%
Wed
13.4%
Thu
13.3%
Fri
14.0%
Sat
18.7%
time of day
Morning
16.9%
Noon
16.8%
Afternoon
33.6%
Evening
25.5%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do McCormick Skillet Sauce consumers purchase?

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Why do McCormick Skillet Sauce consumers try new brands?

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Where do McCormick Skillet Sauce consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the McCormick Skillet Sauce Target Market

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Who actually buys McCormick Skillet Sauce? Do these consumers match the intended target market of McCormick Skillet Sauce?

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What motivates the target market to purchase McCormick Skillet Sauce?

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What other target market should McCormick Skillet Sauce look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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