Meadow Brook (dairy) Consumer Insights

Who buys Meadow Brook (dairy)? A Meadow Brook (dairy) consumer is generally slightly higher income, Caucasian, and lower middle age. Meadow Brook (dairy) consumers are more likely to purchase Meadow Brook (dairy) during larger pantry stocking trips. Brands such as Swiffer, Taylor Farms, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Meadow Brook (dairy) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
8.8%
Total Basket $ (median)
$39.68

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  • Recent demographic data

Meadow Brook (dairy) Consumer Demographics

demographic
index
Female
106
Male
44
<24
39
25-34
86
35-44
122
45-54
101
55-64
79
65+
46
African American
96
Asian
35
Caucasian
120
Hispanic
19
demographic
index
Has Kids
114
No Kids
69
- $20k
84
$20k-40k
102
$40k-60k
110
$60k-80k
137
$80k-100k
140
$100k-125k
55
$125k +
33
No College
158
College
93
Adv. Degree
68

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Meadow Brook (dairy) Basket Affinity & Size

brand
basket affinity
Swiffer 12.4x
Taylor Farms 12.2x
Lays Wavy 8.3x
Eggland's Best 8.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
204

Where is Meadow Brook (dairy) Purchased?

channels
index
Club
454
Dollar
1526
Drug
57
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.1x
Utz 1.9x
Domino 1.9x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
95
Credit
88
Debit
114
Food Stamps
119

When is Meadow Brook (dairy) Purchased?

day of week
Sun
16.0%
Mon
12.8%
Tue
11.9%
Wed
13.1%
Thu
10.6%
Fri
14.7%
Sat
20.9%
time of day
Morning
11.9%
Noon
16.1%
Afternoon
37.6%
Evening
31.5%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Meadow Brook (dairy) consumers purchase?

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Why do Meadow Brook (dairy) consumers try new brands?

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Where do Meadow Brook (dairy) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Meadow Brook (dairy) Target Market

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Who actually buys Meadow Brook (dairy)? Do these consumers match the intended target market of Meadow Brook (dairy)?

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What motivates the target market to purchase Meadow Brook (dairy)?

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What other target market should Meadow Brook (dairy) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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