Meadow Gold Consumer Insights

Who buys Meadow Gold?

A Meadow Gold consumer is generally slightly lower income, Asian, and young adult age. Meadow Gold consumers are more likely to purchase Meadow Gold during larger pantry stocking trips. Brands such as Sunny Meadow, Cool Whip, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Meadow Gold Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Meadow Gold Consumer Demographics

demographic
index
Female
102
Male
82
<24
127
25-34
129
35-44
86
45-54
89
55-64
88
65+
107
African American
40
Asian
283
Caucasian
79
Hispanic
63
demographic
index
Has Kids
105
No Kids
88
- $20k
99
$20k-40k
128
$40k-60k
132
$60k-80k
88
$80k-100k
109
$100k-125k
73
$125k +
45
No College
100
College
107
Adv. Degree
65

Understand Meadow Gold Consumer Behavior

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Meadow Gold Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.0x
Cool Whip 7.5x
Oroweat 6.3x
Vlasic 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
373

Where is Meadow Gold Purchased?

channels
index
Club
195
Dollar
34
Drug
66
Food
47
Gas & Convenience
5
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Oroweat 1.6x
Bar-S 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
114
Credit
76
Debit
104
Food Stamps
206

When is Meadow Gold Purchased?

day of week
Sun
16.8%
Mon
13.6%
Tue
12.3%
Wed
13.2%
Thu
12.6%
Fri
15.0%
Sat
16.6%
time of day
Morning
13.2%
Noon
14.7%
Afternoon
33.8%
Evening
31.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Meadow Gold consumers purchase?

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Why do Meadow Gold consumers try new brands?

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Where do Meadow Gold consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Meadow Gold Target Market

Arrow and target

Who actually buys Meadow Gold? Do these consumers match the intended target market of Meadow Gold?

Thought bubble

What motivates the target market to purchase Meadow Gold?

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What other target market should Meadow Gold look at?

venn diagram

Which other brands have a similar target market?

About Our Meadow Gold Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.