Meadow Gold Consumer Insights

Who buys Meadow Gold?

A Meadow Gold consumer is generally slightly lower income, Asian, and young adult age. Meadow Gold consumers are more likely to purchase Meadow Gold during larger pantry stocking trips. Brands such as Sunny Meadow, Cool Whip, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Meadow Gold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.75

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Meadow Gold Consumer Demographics

demographic
index
Female
102
Male
82
<24
127
25-34
129
35-44
86
45-54
89
55-64
88
65+
107
African American
40
Asian
283
Caucasian
79
Hispanic
63
demographic
index
Has Kids
105
No Kids
88
- $20k
99
$20k-40k
128
$40k-60k
132
$60k-80k
88
$80k-100k
109
$100k-125k
73
$125k +
45
No College
100
College
107
Adv. Degree
65

Understand Meadow Gold Consumer Behavior

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Meadow Gold Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.0x
Cool Whip 7.5x
Oroweat 6.3x
Vlasic 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
373

Where is Meadow Gold Purchased?

channels
index
Club
195
Dollar
34
Drug
66
Food
47
Gas & Convenience
5
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Oroweat 1.6x
Bar-S 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
114
Credit
76
Debit
104
Food Stamps
206

When is Meadow Gold Purchased?

day of week
Sun
16.8%
Mon
13.6%
Tue
12.3%
Wed
13.2%
Thu
12.6%
Fri
15.0%
Sat
16.6%
time of day
Morning
13.2%
Noon
14.7%
Afternoon
33.8%
Evening
31.0%
Late
7.3%

About Our Meadow Gold Consumer Insights

How do we know who buys Meadow Gold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Meadow Gold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.