Medallion Consumer Insights

Who buys Medallion? A Medallion consumer is generally lower income, African American, and senior age. Medallion consumers are more likely to purchase Medallion during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Medallion Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Medallion Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
86
35-44
107
45-54
105
55-64
110
65+
119
African American
154
Asian
28
Caucasian
106
Hispanic
84
demographic
index
Has Kids
104
No Kids
90
- $20k
103
$20k-40k
123
$40k-60k
123
$60k-80k
106
$80k-100k
95
$100k-125k
72
$125k +
51
No College
136
College
97
Adv. Degree
71

Understand Medallion Consumer Behavior

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Medallion Basket Affinity & Size

brand
basket affinity
Bar-S 10.1x
Blue Bonnet 8.9x
Totino's Party Pizza 8.2x
Maruchan Ramen 7.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
424

Where is Medallion Purchased?

channels
index
Club
454
Drug
0
Food
0
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Blue Bonnet 1.8x
Totino's Party Pizza 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
113
Food Stamps
170

When is Medallion Purchased?

day of week
Sun
12.3%
Mon
11.9%
Tue
12.0%
Wed
14.2%
Thu
14.6%
Fri
17.7%
Sat
17.2%
time of day
Morning
17.7%
Noon
17.4%
Afternoon
34.7%
Evening
25.3%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Medallion consumers purchase?

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Why do Medallion consumers try new brands?

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Where do Medallion consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Medallion Target Market

Arrow and target

Who actually buys Medallion? Do these consumers match the intended target market of Medallion?

Thought bubble

What motivates the target market to purchase Medallion?

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What other target market should Medallion look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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