Medallion Consumer Insights

Who buys Medallion?

A Medallion consumer is generally lower income, African American, and senior age. Medallion consumers are more likely to purchase Medallion during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Medallion Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Medallion Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
86
35-44
107
45-54
105
55-64
110
65+
119
African American
154
Asian
28
Caucasian
106
Hispanic
84
demographic
index
Has Kids
104
No Kids
90
- $20k
103
$20k-40k
123
$40k-60k
123
$60k-80k
106
$80k-100k
95
$100k-125k
72
$125k +
51
No College
136
College
97
Adv. Degree
71

Understand Medallion Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Medallion Basket Affinity & Size

brand
basket affinity
Bar-S 10.1x
Blue Bonnet 8.9x
Totino's Party Pizza 8.2x
Maruchan Ramen 7.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
424

Where is Medallion Purchased?

channels
index
Club
454
Drug
0
Food
0
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Blue Bonnet 1.8x
Totino's Party Pizza 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
113
Food Stamps
170

When is Medallion Purchased?

day of week
Sun
12.3%
Mon
11.9%
Tue
12.0%
Wed
14.2%
Thu
14.6%
Fri
17.7%
Sat
17.2%
time of day
Morning
17.7%
Noon
17.4%
Afternoon
34.7%
Evening
25.3%
Late
5.0%

About Our Medallion Consumer Insights

How do we know who buys Medallion? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Medallion consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.