Medallion Consumer Insights

Who buys Medallion?

A Medallion consumer is generally lower income, African American, and senior age. Medallion consumers are more likely to purchase Medallion during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Medallion Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$0.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Medallion Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
86
35-44
107
45-54
105
55-64
110
65+
119
African American
154
Asian
28
Caucasian
106
Hispanic
84
demographic
index
Has Kids
104
No Kids
90
- $20k
103
$20k-40k
123
$40k-60k
123
$60k-80k
106
$80k-100k
95
$100k-125k
72
$125k +
51
No College
136
College
97
Adv. Degree
71

Understand Medallion Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Medallion Basket Affinity & Size

brand
basket affinity
Bar-S 10.1x
Blue Bonnet 8.9x
Totino's Party Pizza 8.2x
Maruchan Ramen 7.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
424

Where is Medallion Purchased?

channels
index
Club
454
Drug
0
Food
0
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Blue Bonnet 1.8x
Totino's Party Pizza 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
113
Food Stamps
170

When is Medallion Purchased?

day of week
Sun
12.3%
Mon
11.9%
Tue
12.0%
Wed
14.2%
Thu
14.6%
Fri
17.7%
Sat
17.2%
time of day
Morning
17.7%
Noon
17.4%
Afternoon
34.7%
Evening
25.3%
Late
5.0%

Get More Medallion Data

Contact us for the latest Medallion consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Medallion consumers switch to?

Stop sign

Why do consumers stop buying Medallion products?

Store front

Which retailers do Medallion shoppers prefer to shop at?

Sale sign

What motivates consumers to try Medallion products?

Research the Medallion Target Market

Arrow and target

Who actually buys Medallion? Do these consumers match the intended target market of Medallion?

Thought bubble

What motivates the target market to purchase Medallion?

Magnifying glass

What other target market should Medallion look at?

Venn diagram

Which other brands have a similar target market?

About Our Medallion Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.