Medela Consumer Insights

Who buys Medela?

A Medela consumer is generally slightly lower income, Asian, and young adult age. Medela consumers are more likely to purchase Medela during mid to large sized trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Medela Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.3%
Total Basket $ (median)
$41.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Medela Consumer Demographics

demographic
index
Female
98
Male
119
<24
86
25-34
232
35-44
74
45-54
18
55-64
32
65+
13
African American
55
Asian
182
Caucasian
93
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
71
$20k-40k
73
$40k-60k
146
$60k-80k
104
$80k-100k
109
$100k-125k
94
$125k +
73
No College
96
College
97
Adv. Degree
119

Understand Medela Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Medela Basket Affinity & Size

brand
basket affinity
Gerber 29.5x
Gerber Graduates 19.7x
Huggies 18.9x
Archer Farms 16.3x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
144

Where is Medela Purchased?

channels
index
Drug
29
Food
0
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.4x
Huggies 2.2x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
55
Credit
108
Debit
116
Food Stamps
12

When is Medela Purchased?

day of week
Sun
17.1%
Mon
10.3%
Tue
12.7%
Wed
14.6%
Thu
11.7%
Fri
15.5%
Sat
18.0%
time of day
Morning
9.8%
Noon
22.3%
Afternoon
32.6%
Evening
25.5%
Late
9.8%

About Our Medela Consumer Insights

How do we know who buys Medela? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Medela consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.