Medela Consumer Insights

Who buys Medela?

A Medela consumer is generally slightly lower income, Asian, and young adult age. Medela consumers are more likely to purchase Medela during mid to large sized trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Medela Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.3%
Total Basket $ (median)
$41.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Medela Consumer Demographics

demographic
index
Female
98
Male
119
<24
86
25-34
232
35-44
74
45-54
18
55-64
32
65+
13
African American
55
Asian
182
Caucasian
93
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
71
$20k-40k
73
$40k-60k
146
$60k-80k
104
$80k-100k
109
$100k-125k
94
$125k +
73
No College
96
College
97
Adv. Degree
119

Understand Medela Consumer Behavior

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Medela Basket Affinity & Size

brand
basket affinity
Gerber 29.5x
Gerber Graduates 19.7x
Huggies 18.9x
Archer Farms 16.3x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
144

Where is Medela Purchased?

channels
index
Drug
29
Food
0
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.4x
Huggies 2.2x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
55
Credit
108
Debit
116
Food Stamps
12

When is Medela Purchased?

day of week
Sun
17.1%
Mon
10.3%
Tue
12.7%
Wed
14.6%
Thu
11.7%
Fri
15.5%
Sat
18.0%
time of day
Morning
9.8%
Noon
22.3%
Afternoon
32.6%
Evening
25.5%
Late
9.8%

Get More Medela Data

Contact us for the latest Medela consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Medela consumers switch to?

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Why do consumers stop buying Medela products?

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Which retailers do Medela shoppers prefer to shop at?

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What motivates consumers to try Medela products?

Research the Medela Target Market

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Who actually buys Medela? Do these consumers match the intended target market of Medela?

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What motivates the target market to buy Medela?

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What other target market should Medela look at?

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Which other brands have a similar target market?

About Our Medela Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.