Medela Consumer Insights

Who buys Medela? Medela consumers are generally slightly lower income, Asian, and young adult age. Medela consumers are more likely to purchase Medela during mid to large sized trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Medela Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.3%
Total Basket $ (median)
$41.19

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Medela Consumer Demographics

demographic
index
Female
98
Male
119
<24
86
25-34
232
35-44
74
45-54
18
55-64
32
65+
13
African American
55
Asian
182
Caucasian
93
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
71
$20k-40k
73
$40k-60k
146
$60k-80k
104
$80k-100k
109
$100k-125k
94
$125k +
73
No College
96
College
97
Adv. Degree
119

Understand Medela Consumer Behavior

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Medela Basket Affinity & Size

brand
basket affinity
Gerber 29.5x
Gerber Graduates 19.7x
Huggies 18.9x
Archer Farms 16.3x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
144

Where is Medela Purchased?

channels
index
Drug
29
Food
0
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.4x
Huggies 2.2x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
55
Credit
108
Debit
116
Food Stamps
12

When is Medela Purchased?

day of week
Sun
17.1%
Mon
10.3%
Tue
12.7%
Wed
14.6%
Thu
11.7%
Fri
15.5%
Sat
18.0%
time of day
Morning
9.8%
Noon
22.3%
Afternoon
32.6%
Evening
25.5%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Medela consumers purchase?

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Why do Medela consumers try new brands?

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Where do Medela consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Medela Target Market

Arrow and target

Who actually buys Medela? Do these consumers match the intended target market of Medela?

Thought bubble

What motivates the target market to purchase Medela?

magnifying glass

What other target market should Medela look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us