Mega Bloks Consumer Insights

Who buys Mega Bloks?

A Mega Bloks consumer is generally slightly lower income, Caucasian, and young adult age. Mega Bloks consumers are more likely to purchase Mega Bloks during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Mega Bloks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.00
% of Basket $ (median)
18.7%
Total Basket $ (median)
$53.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mega Bloks Consumer Demographics

demographic
index
Female
103
Male
75
<24
68
25-34
125
35-44
108
45-54
68
55-64
81
65+
65
African American
57
Asian
98
Caucasian
103
Hispanic
101
demographic
index
Has Kids
117
No Kids
62
- $20k
101
$20k-40k
98
$40k-60k
112
$60k-80k
107
$80k-100k
99
$100k-125k
99
$125k +
75
No College
115
College
100
Adv. Degree
83

Understand Mega Bloks Consumer Behavior

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Mega Bloks Basket Affinity & Size

brand
basket affinity
Crayola 12.6x
Gerber Graduates 7.2x
Cadbury 5.4x
Skittles 5.4x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
220

Where is Mega Bloks Purchased?

channels
index
Club
13
Dollar
42
Drug
27
Food
5
Gas & Convenience
2
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Dannon Danimals 1.7x
Huggies 1.6x
Gerber 1.5x

How Did They Pay?

method
index
Cash
106
Credit
87
Debit
119
Food Stamps
41

When is Mega Bloks Purchased?

day of week
Sun
15.3%
Mon
11.4%
Tue
10.9%
Wed
10.8%
Thu
12.9%
Fri
18.7%
Sat
20.0%
time of day
Morning
13.1%
Noon
17.0%
Afternoon
36.0%
Evening
25.7%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mega Bloks consumers purchase?

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Why do Mega Bloks consumers try new brands?

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Where do Mega Bloks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mega Bloks Target Market

Arrow and target

Who actually buys Mega Bloks? Do these consumers match the intended target market of Mega Bloks?

Thought bubble

What motivates the target market to purchase Mega Bloks?

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What other target market should Mega Bloks look at?

venn diagram

Which other brands have a similar target market?

About Our Mega Bloks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.