Mega Bloks Consumer Insights

Who buys Mega Bloks?

A Mega Bloks consumer is generally slightly lower income, Caucasian, and young adult age. Mega Bloks consumers are more likely to purchase Mega Bloks during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Mega Bloks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.00
% of Basket $ (median)
18.7%
Total Basket $ (median)
$53.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mega Bloks Consumer Demographics

demographic
index
Female
103
Male
75
<24
68
25-34
125
35-44
108
45-54
68
55-64
81
65+
65
African American
57
Asian
98
Caucasian
103
Hispanic
101
demographic
index
Has Kids
117
No Kids
62
- $20k
101
$20k-40k
98
$40k-60k
112
$60k-80k
107
$80k-100k
99
$100k-125k
99
$125k +
75
No College
115
College
100
Adv. Degree
83

Understand Mega Bloks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mega Bloks Basket Affinity & Size

brand
basket affinity
Crayola 12.6x
Gerber Graduates 7.2x
Cadbury 5.4x
Skittles 5.4x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
220

Where is Mega Bloks Purchased?

channels
index
Club
13
Dollar
42
Drug
27
Food
5
Gas & Convenience
2
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Dannon Danimals 1.7x
Huggies 1.6x
Gerber 1.5x

How Did They Pay?

method
index
Cash
106
Credit
87
Debit
119
Food Stamps
41

When is Mega Bloks Purchased?

day of week
Sun
15.3%
Mon
11.4%
Tue
10.9%
Wed
10.8%
Thu
12.9%
Fri
18.7%
Sat
20.0%
time of day
Morning
13.1%
Noon
17.0%
Afternoon
36.0%
Evening
25.7%
Late
8.3%

About Our Mega Bloks Consumer Insights

How do we know who buys Mega Bloks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mega Bloks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.