Meiji Consumer Insights

Who buys Meiji?

A Meiji consumer is generally lower income, Asian, and adolescent age. Meiji consumers are more likely to purchase Meiji during larger pantry stocking trips. Brands such as Dannon Oikos, Yoplait Light, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Meiji Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.84
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Meiji Consumer Demographics

demographic
index
Female
97
Male
127
<24
197
25-34
128
35-44
91
45-54
105
55-64
34
65+
12
African American
33
Asian
715
Caucasian
42
Hispanic
67
demographic
index
Has Kids
106
No Kids
86
- $20k
132
$20k-40k
199
$40k-60k
96
$60k-80k
75
$80k-100k
59
$100k-125k
47
$125k +
84
No College
84
College
97
Adv. Degree
133

Understand Meiji Consumer Behavior

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Meiji Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.2x
Yoplait Light 6.9x
Farmers Market 6.4x
King's Hawaiian 6.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
323

Where is Meiji Purchased?

channels
index
Club
143
Dollar
142
Drug
89
Food
124
Gas & Convenience
39
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Arizona (Beverage) 1.5x
Monster Energy 1.5x
Always 1.5x

How Did They Pay?

method
index
Cash
96
Credit
103
Debit
93
Food Stamps
168

When is Meiji Purchased?

day of week
Sun
18.6%
Mon
13.5%
Tue
20.6%
Wed
10.0%
Thu
11.4%
Fri
9.5%
Sat
16.2%
time of day
Morning
16.9%
Noon
18.7%
Afternoon
30.7%
Evening
28.5%
Late
5.3%

Get More Meiji Data

Contact us for the latest Meiji consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Meiji consumers switch to?

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Why do consumers stop buying Meiji products?

Store front

Which retailers do Meiji shoppers prefer to shop at?

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What motivates consumers to try Meiji products?

Research the Meiji Target Market

Arrow and target

Who actually buys Meiji? Do these consumers match the intended target market of Meiji?

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What motivates the target market to buy Meiji?

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What other target market should Meiji look at?

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Which other brands have a similar target market?

About Our Meiji Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.