Meiji Consumer Insights

Who buys Meiji? Meiji consumers are generally lower income, Asian, and adolescent age. Meiji consumers are more likely to purchase Meiji during larger pantry stocking trips. Brands such as Dannon Oikos, Yoplait Light, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Meiji Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.84
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Meiji Consumer Demographics

demographic
index
Female
97
Male
127
<24
197
25-34
128
35-44
91
45-54
105
55-64
34
65+
12
African American
33
Asian
715
Caucasian
42
Hispanic
67
demographic
index
Has Kids
106
No Kids
86
- $20k
132
$20k-40k
199
$40k-60k
96
$60k-80k
75
$80k-100k
59
$100k-125k
47
$125k +
84
No College
84
College
97
Adv. Degree
133

Understand Meiji Consumer Behavior

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Meiji Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.2x
Yoplait Light 6.9x
Farmers Market 6.4x
King's Hawaiian 6.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
323

Where is Meiji Purchased?

channels
index
Club
143
Dollar
142
Drug
89
Food
124
Gas & Convenience
39
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Arizona (Beverage) 1.5x
Monster Energy 1.5x
Always 1.5x

How Did They Pay?

method
index
Cash
96
Credit
103
Debit
93
Food Stamps
168

When is Meiji Purchased?

day of week
Sun
18.6%
Mon
13.5%
Tue
20.6%
Wed
10.0%
Thu
11.4%
Fri
9.5%
Sat
16.2%
time of day
Morning
16.9%
Noon
18.7%
Afternoon
30.7%
Evening
28.5%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Meiji consumers purchase?

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Why do Meiji consumers try new brands?

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Where do Meiji consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Meiji Target Market

Arrow and target

Who actually buys Meiji? Do these consumers match the intended target market of Meiji?

Thought bubble

What motivates the target market to purchase Meiji?

magnifying glass

What other target market should Meiji look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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