Melissas (Produce) Consumer Insights

Who buys Melissas (Produce)?

A Melissas (Produce) consumer is generally very high income, Caucasian, and senior age. Melissas (Produce) consumers are more likely to purchase Melissas (Produce) during larger pantry stocking trips. Brands such as TURKEY KNOB, Marketside, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Melissas (Produce) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
4.2%
Total Basket $ (median)
$95.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Melissas (Produce) Consumer Demographics

demographic
index
Female
97
Male
134
<24
92
25-34
95
35-44
91
45-54
116
55-64
111
65+
140
African American
57
Asian
91
Caucasian
101
Hispanic
95
demographic
index
Has Kids
96
No Kids
110
- $20k
88
$20k-40k
93
$40k-60k
90
$60k-80k
96
$80k-100k
96
$100k-125k
122
$125k +
122
No College
87
College
101
Adv. Degree
108

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Melissas (Produce) Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.4x
Marketside 6.5x
Bolthouse Farms 6.2x
Swanson 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
522

Where is Melissas (Produce) Purchased?

channels
index
Drug
62
Food
48
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Dannon Oikos 1.5x
Ro-Tel 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
110
Food Stamps
104

When is Melissas (Produce) Purchased?

day of week
Sun
21.1%
Mon
13.1%
Tue
13.0%
Wed
10.4%
Thu
10.0%
Fri
13.6%
Sat
18.8%
time of day
Morning
15.1%
Noon
18.4%
Afternoon
36.6%
Evening
24.0%
Late
6.0%

Get More Melissas (Produce) Data

Contact us for the latest Melissas (Produce) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Melissas (Produce) consumers switch to?

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Why do consumers stop buying Melissas (Produce) products?

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Which retailers do Melissas (Produce) shoppers prefer to shop at?

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What motivates consumers to try Melissas (Produce) products?

Research the Melissas (Produce) Target Market

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Who actually buys Melissas (Produce)? Do these consumers match the intended target market of Melissas (Produce)?

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What motivates the target market to purchase Melissas (Produce)?

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What other target market should Melissas (Produce) look at?

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Which other brands have a similar target market?

About Our Melissas (Produce) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.