Melissas (Produce) Consumer Insights

Who buys Melissas (Produce)? Melissas (Produce) consumers are generally very high income, Caucasian, and senior age. Melissas (Produce) consumers are more likely to purchase Melissas (Produce) during larger pantry stocking trips. Brands such as TURKEY KNOB, Marketside, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Melissas (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
4.2%
Total Basket $ (median)
$95.66

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Melissas (Produce) Consumer Demographics

demographic
index
Female
97
Male
134
<24
92
25-34
95
35-44
91
45-54
116
55-64
111
65+
140
African American
57
Asian
91
Caucasian
101
Hispanic
95
demographic
index
Has Kids
96
No Kids
110
- $20k
88
$20k-40k
93
$40k-60k
90
$60k-80k
96
$80k-100k
96
$100k-125k
122
$125k +
122
No College
87
College
101
Adv. Degree
108

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Melissas (Produce) Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.4x
Marketside 6.5x
Bolthouse Farms 6.2x
Swanson 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
522

Where is Melissas (Produce) Purchased?

channels
index
Drug
62
Food
48
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Dannon Oikos 1.5x
Ro-Tel 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
110
Food Stamps
104

When is Melissas (Produce) Purchased?

day of week
Sun
21.1%
Mon
13.1%
Tue
13.0%
Wed
10.4%
Thu
10.0%
Fri
13.6%
Sat
18.8%
time of day
Morning
15.1%
Noon
18.4%
Afternoon
36.6%
Evening
24.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Melissas (Produce) consumers purchase?

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Why do Melissas (Produce) consumers try new brands?

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Where do Melissas (Produce) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Melissas (Produce) Target Market

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Who actually buys Melissas (Produce)? Do these consumers match the intended target market of Melissas (Produce)?

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What motivates the target market to purchase Melissas (Produce)?

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What other target market should Melissas (Produce) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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