Melitta Consumer Insights

Who buys Melitta? A Melitta consumer is generally slightly higher income, Caucasian, and older age. Melitta consumers are more likely to purchase Melitta during larger pantry stocking trips. Brands such as Maxwell House, General Mills Fiber One, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Melitta Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.7%
Total Basket $ (median)
$67.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Melitta Consumer Demographics

demographic
index
Female
99
Male
112
<24
78
25-34
72
35-44
91
45-54
107
55-64
198
65+
189
African American
33
Asian
97
Caucasian
109
Hispanic
63
demographic
index
Has Kids
88
No Kids
127
- $20k
73
$20k-40k
89
$40k-60k
88
$60k-80k
93
$80k-100k
124
$100k-125k
118
$125k +
119
No College
94
College
93
Adv. Degree
142

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Melitta Basket Affinity & Size

brand
basket affinity
Maxwell House 6.3x
General Mills Fiber One 6.2x
YoCrunch 5.7x
Perdue 5.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Melitta Purchased?

channels
index
Club
1
Drug
25
Food
113
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Nabisco Triscuit 1.5x
Eggland's Best 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
155
Credit
100
Debit
81
Food Stamps
43

When is Melitta Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.1%
Wed
12.7%
Thu
12.1%
Fri
15.5%
Sat
17.6%
time of day
Morning
16.0%
Noon
18.9%
Afternoon
35.8%
Evening
24.4%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Melitta consumers purchase?

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Why do Melitta consumers try new brands?

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Where do Melitta consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Melitta Target Market

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Who actually buys Melitta? Do these consumers match the intended target market of Melitta?

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What motivates the target market to purchase Melitta?

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What other target market should Melitta look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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