Melitta Consumer Insights

Who buys Melitta?

A Melitta consumer is generally slightly higher income, Caucasian, and older age. Melitta consumers are more likely to purchase Melitta during larger pantry stocking trips. Brands such as Maxwell House, General Mills Fiber One, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Melitta Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.7%
Total Basket $ (median)
$67.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Melitta Consumer Demographics

demographic
index
Female
99
Male
112
<24
78
25-34
72
35-44
91
45-54
107
55-64
198
65+
189
African American
33
Asian
97
Caucasian
109
Hispanic
63
demographic
index
Has Kids
88
No Kids
127
- $20k
73
$20k-40k
89
$40k-60k
88
$60k-80k
93
$80k-100k
124
$100k-125k
118
$125k +
119
No College
94
College
93
Adv. Degree
142

Understand Melitta Consumer Behavior

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Melitta Basket Affinity & Size

brand
basket affinity
Maxwell House 6.3x
General Mills Fiber One 6.2x
YoCrunch 5.7x
Perdue 5.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Melitta Purchased?

channels
index
Club
1
Drug
25
Food
113
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Nabisco Triscuit 1.5x
Eggland's Best 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
155
Credit
100
Debit
81
Food Stamps
43

When is Melitta Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.1%
Wed
12.7%
Thu
12.1%
Fri
15.5%
Sat
17.6%
time of day
Morning
16.0%
Noon
18.9%
Afternoon
35.8%
Evening
24.4%
Late
4.9%

Get More Melitta Data

Contact us for the latest Melitta consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Melitta consumers switch to?

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Why do consumers stop buying Melitta products?

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Which retailers do Melitta shoppers prefer to shop at?

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What motivates consumers to try Melitta products?

Research the Melitta Target Market

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Who actually buys Melitta? Do these consumers match the intended target market of Melitta?

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What motivates the target market to buy Melitta?

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What other target market should Melitta look at?

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Which other brands have a similar target market?

About Our Melitta Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.