Mello Yello Consumer Insights

Who buys Mello Yello?

A Mello Yello consumer is generally very low income, Caucasian, and lower middle age. Mello Yello consumers are more likely to purchase Mello Yello during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Mello Yello Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$25.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mello Yello Consumer Demographics

demographic
index
Female
99
Male
107
<24
84
25-34
98
35-44
128
45-54
76
55-64
49
65+
47
African American
104
Asian
29
Caucasian
118
Hispanic
15
demographic
index
Has Kids
103
No Kids
94
- $20k
161
$20k-40k
122
$40k-60k
132
$60k-80k
116
$80k-100k
58
$100k-125k
63
$125k +
38
No College
134
College
100
Adv. Degree
58

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Mello Yello Basket Affinity & Size

brand
basket affinity
Sprite 9.4x
Coca-Cola 6.9x
Dr. Pepper 5.8x
Coca-Cola Zero 5.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
275

Where is Mello Yello Purchased?

channels
index
Beauty
4
Club
0
Dollar
292
Drug
106
Food
116
Gas & Convenience
292
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.3x
Blue Bonnet 1.9x
Armour 1.7x
Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
124
Credit
66
Debit
107
Food Stamps
210

When is Mello Yello Purchased?

day of week
Sun
16.0%
Mon
11.1%
Tue
12.9%
Wed
13.0%
Thu
12.5%
Fri
17.3%
Sat
17.3%
time of day
Morning
12.8%
Noon
14.8%
Afternoon
33.4%
Evening
31.5%
Late
7.5%

About Our Mello Yello Consumer Insights

How do we know who buys Mello Yello? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mello Yello consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.