Mennen Consumer Insights

Who buys Mennen? Mennen consumers are generally very low income, African American, and young adult age. Mennen consumers are more likely to purchase Mennen during larger pantry stocking trips. Brands such as Colgate, Softsoap, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Mennen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.1%
Total Basket $ (median)
$38.15

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mennen Consumer Demographics

demographic
index
Female
101
Male
88
<24
101
25-34
111
35-44
95
45-54
107
55-64
85
65+
54
African American
155
Asian
95
Caucasian
93
Hispanic
134
demographic
index
Has Kids
98
No Kids
104
- $20k
120
$20k-40k
119
$40k-60k
111
$60k-80k
104
$80k-100k
91
$100k-125k
79
$125k +
67
No College
117
College
100
Adv. Degree
81

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Mennen Basket Affinity & Size

brand
basket affinity
Colgate 9.2x
Softsoap 8.1x
Scott 7.5x
Suave 6.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
330

Where is Mennen Purchased?

channels
index
Beauty
40
Club
0
Dollar
313
Drug
342
Food
77
Gas & Convenience
8
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Tropicana 1.5x
Scott 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
146
Credit
83
Debit
92
Food Stamps
61

When is Mennen Purchased?

day of week
Sun
15.5%
Mon
11.9%
Tue
12.9%
Wed
12.2%
Thu
13.3%
Fri
15.6%
Sat
18.7%
time of day
Morning
16.2%
Noon
16.5%
Afternoon
33.1%
Evening
26.4%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mennen consumers purchase?

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Why do Mennen consumers try new brands?

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Where do Mennen consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mennen Target Market

Arrow and target

Who actually buys Mennen? Do these consumers match the intended target market of Mennen?

Thought bubble

What motivates the target market to purchase Mennen?

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What other target market should Mennen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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