Mennen Consumer Insights

Who buys Mennen?

A Mennen consumer is generally very low income, African American, and young adult age. Mennen consumers are more likely to purchase Mennen during larger pantry stocking trips. Brands such as Colgate, Softsoap, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Mennen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.1%
Total Basket $ (median)
$38.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mennen Consumer Demographics

demographic
index
Female
101
Male
88
<24
101
25-34
111
35-44
95
45-54
107
55-64
85
65+
54
African American
155
Asian
95
Caucasian
93
Hispanic
134
demographic
index
Has Kids
98
No Kids
104
- $20k
120
$20k-40k
119
$40k-60k
111
$60k-80k
104
$80k-100k
91
$100k-125k
79
$125k +
67
No College
117
College
100
Adv. Degree
81

Understand Mennen Consumer Behavior

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Mennen Basket Affinity & Size

brand
basket affinity
Colgate 9.2x
Softsoap 8.1x
Scott 7.5x
Suave 6.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
330

Where is Mennen Purchased?

channels
index
Beauty
40
Club
0
Dollar
313
Drug
342
Food
77
Gas & Convenience
8
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Tropicana 1.5x
Scott 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
146
Credit
83
Debit
92
Food Stamps
61

When is Mennen Purchased?

day of week
Sun
15.5%
Mon
11.9%
Tue
12.9%
Wed
12.2%
Thu
13.3%
Fri
15.6%
Sat
18.7%
time of day
Morning
16.2%
Noon
16.5%
Afternoon
33.1%
Evening
26.4%
Late
7.8%

Get More Mennen Data

Contact us for the latest Mennen consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mennen consumers switch to?

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Why do consumers stop buying Mennen products?

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Which retailers do Mennen shoppers prefer to shop at?

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What motivates consumers to try Mennen products?

Research the Mennen Target Market

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Who actually buys Mennen? Do these consumers match the intended target market of Mennen?

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What motivates the target market to buy Mennen?

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What other target market should Mennen look at?

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Which other brands have a similar target market?

About Our Mennen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.