Mentos Consumer Insights

Who buys Mentos?

A Mentos consumer is generally very high income, African American, and older age. Mentos consumers are more likely to purchase Mentos during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Mentos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$24.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mentos Consumer Demographics

demographic
index
Female
100
Male
97
<24
86
25-34
82
35-44
102
45-54
114
55-64
121
65+
98
African American
155
Asian
118
Caucasian
92
Hispanic
126
demographic
index
Has Kids
100
No Kids
101
- $20k
89
$20k-40k
95
$40k-60k
99
$60k-80k
98
$80k-100k
93
$100k-125k
112
$125k +
114
No College
99
College
99
Adv. Degree
107

Understand Mentos Consumer Behavior

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Mentos Basket Affinity & Size

brand
basket affinity
Trident 4.9x
Wrigley's Extra 4.8x
Skittles 4.7x
Orbit 4.3x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
225

Where is Mentos Purchased?

channels
index
Beauty
5
Club
57
Dollar
315
Drug
223
Food
131
Gas & Convenience
158
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x
Skittles 1.3x

How Did They Pay?

method
index
Cash
137
Credit
95
Debit
89
Food Stamps
93

When is Mentos Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.7%
Wed
12.7%
Thu
12.7%
Fri
15.6%
Sat
16.5%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
34.3%
Evening
29.0%
Late
6.6%

Get More Mentos Data

Contact us for the latest Mentos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mentos consumers switch to?

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Why do consumers stop buying Mentos products?

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Which retailers do Mentos shoppers prefer to shop at?

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What motivates consumers to try Mentos products?

Research the Mentos Target Market

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Who actually buys Mentos? Do these consumers match the intended target market of Mentos?

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What motivates the target market to buy Mentos?

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What other target market should Mentos look at?

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Which other brands have a similar target market?

About Our Mentos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.