Mentos Consumer Insights

Who buys Mentos?

A Mentos consumer is generally very high income, African American, and older age. Mentos consumers are more likely to purchase Mentos during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Mentos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$24.61

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mentos Consumer Demographics

demographic
index
Female
100
Male
97
<24
86
25-34
82
35-44
102
45-54
114
55-64
121
65+
98
African American
155
Asian
118
Caucasian
92
Hispanic
126
demographic
index
Has Kids
100
No Kids
101
- $20k
89
$20k-40k
95
$40k-60k
99
$60k-80k
98
$80k-100k
93
$100k-125k
112
$125k +
114
No College
99
College
99
Adv. Degree
107

Understand Mentos Consumer Behavior

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Mentos Basket Affinity & Size

brand
basket affinity
Trident 4.9x
Wrigley's Extra 4.8x
Skittles 4.7x
Orbit 4.3x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
225

Where is Mentos Purchased?

channels
index
Beauty
5
Club
57
Dollar
315
Drug
223
Food
131
Gas & Convenience
158
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x
Skittles 1.3x

How Did They Pay?

method
index
Cash
137
Credit
95
Debit
89
Food Stamps
93

When is Mentos Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.7%
Wed
12.7%
Thu
12.7%
Fri
15.6%
Sat
16.5%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
34.3%
Evening
29.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mentos consumers purchase?

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Why do Mentos consumers try new brands?

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Where do Mentos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mentos Target Market

Arrow and target

Who actually buys Mentos? Do these consumers match the intended target market of Mentos?

Thought bubble

What motivates the target market to purchase Mentos?

magnifying glass

What other target market should Mentos look at?

venn diagram

Which other brands have a similar target market?

About Our Mentos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.