Meow Mix Consumer Insights

Who buys Meow Mix?

A Meow Mix consumer is generally slightly lower income, Caucasian, and older age. Meow Mix consumers are more likely to purchase Meow Mix during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Meow Mix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
10.9%
Total Basket $ (median)
$55.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Meow Mix Consumer Demographics

demographic
index
Female
100
Male
99
<24
108
25-34
83
35-44
90
45-54
119
55-64
148
65+
122
African American
33
Asian
33
Caucasian
114
Hispanic
76
demographic
index
Has Kids
86
No Kids
133
- $20k
114
$20k-40k
109
$40k-60k
118
$60k-80k
102
$80k-100k
94
$100k-125k
83
$125k +
70
No College
120
College
98
Adv. Degree
84

Understand Meow Mix Consumer Behavior

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Meow Mix Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.2x
Arm & Hammer 5.9x
Febreze 4.7x
Hefty 3.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
353

Where is Meow Mix Purchased?

channels
index
Club
97
Dollar
231
Drug
29
Food
81
Gas & Convenience
10
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.5x
Marlboro Gold Pack 1.6x
Maxwell House 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
116
Credit
87
Debit
111
Food Stamps
54

When is Meow Mix Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.4%
Wed
12.0%
Thu
12.5%
Fri
16.0%
Sat
18.1%
time of day
Morning
14.6%
Noon
17.2%
Afternoon
34.3%
Evening
27.9%
Late
6.0%

About Our Meow Mix Consumer Insights

How do we know who buys Meow Mix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Meow Mix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.