Meow Mix Consumer Insights

Who buys Meow Mix? Meow Mix consumers are generally slightly lower income, Caucasian, and older age. Meow Mix consumers are more likely to purchase Meow Mix during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Meow Mix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
10.9%
Total Basket $ (median)
$55.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Meow Mix Consumer Demographics

demographic
index
Female
100
Male
99
<24
108
25-34
83
35-44
90
45-54
119
55-64
148
65+
122
African American
33
Asian
33
Caucasian
114
Hispanic
76
demographic
index
Has Kids
86
No Kids
133
- $20k
114
$20k-40k
109
$40k-60k
118
$60k-80k
102
$80k-100k
94
$100k-125k
83
$125k +
70
No College
120
College
98
Adv. Degree
84

Understand Meow Mix Consumer Behavior

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Meow Mix Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.2x
Arm & Hammer 5.9x
Febreze 4.7x
Hefty 3.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
353

Where is Meow Mix Purchased?

channels
index
Club
97
Dollar
231
Drug
29
Food
81
Gas & Convenience
10
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.5x
Marlboro Gold Pack 1.6x
Maxwell House 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
116
Credit
87
Debit
111
Food Stamps
54

When is Meow Mix Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.4%
Wed
12.0%
Thu
12.5%
Fri
16.0%
Sat
18.1%
time of day
Morning
14.6%
Noon
17.2%
Afternoon
34.3%
Evening
27.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Meow Mix consumers purchase?

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Why do Meow Mix consumers try new brands?

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Where do Meow Mix consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Meow Mix Target Market

Arrow and target

Who actually buys Meow Mix? Do these consumers match the intended target market of Meow Mix?

Thought bubble

What motivates the target market to purchase Meow Mix?

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What other target market should Meow Mix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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