Merry Cheese Crisps Consumer Insights

Who buys Merry Cheese Crisps? Merry Cheese Crisps consumers are generally very high income, Caucasian, and senior age. Merry Cheese Crisps consumers are more likely to purchase Merry Cheese Crisps during larger pantry stocking trips. Brands such as Fresh Selections, Nabisco Wheat Thins, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Merry Cheese Crisps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.39
% of Basket $ (median)
8.4%
Total Basket $ (median)
$64.30

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Merry Cheese Crisps Consumer Demographics

demographic
index
Female
94
Male
161
<24
99
25-34
94
35-44
90
45-54
83
55-64
147
65+
298
African American
33
Asian
52
Caucasian
117
Hispanic
28
demographic
index
Has Kids
70
No Kids
167
- $20k
70
$20k-40k
64
$40k-60k
59
$60k-80k
79
$80k-100k
86
$100k-125k
157
$125k +
226
No College
52
College
88
Adv. Degree
217

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Merry Cheese Crisps Basket Affinity & Size

brand
basket affinity
Fresh Selections 29.2x
Nabisco Wheat Thins 12.0x
Boars Head 11.5x
Nabisco Triscuit 8.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
402

Where is Merry Cheese Crisps Purchased?

channels
index
Dollar
3
Drug
1
Food
282
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.9x
Boars Head 2.4x
Horizon Organic 2.0x
Dannon 1.8x

How Did They Pay?

method
index
Cash
28
Credit
183
Debit
69
Food Stamps
21

When is Merry Cheese Crisps Purchased?

day of week
Sun
18.4%
Mon
11.8%
Tue
9.9%
Wed
9.8%
Thu
11.9%
Fri
16.1%
Sat
22.2%
time of day
Morning
9.1%
Noon
18.2%
Afternoon
35.9%
Evening
32.0%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Merry Cheese Crisps consumers purchase?

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Why do Merry Cheese Crisps consumers try new brands?

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Where do Merry Cheese Crisps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Merry Cheese Crisps Target Market

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Who actually buys Merry Cheese Crisps? Do these consumers match the intended target market of Merry Cheese Crisps?

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What motivates the target market to purchase Merry Cheese Crisps?

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What other target market should Merry Cheese Crisps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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