Met Rx Consumer Insights

Who buys Met Rx?

A Met Rx consumer is generally very high income, Hispanic, and young adult age. Met Rx consumers are more likely to purchase Met Rx during larger pantry stocking trips. Brands such as Fresh Selections, Hefty, and Arizona (Beverage) also tend to be purchased in the same trip. See sample consumer insights data below.

Met Rx Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
12.0%
Total Basket $ (median)
$27.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Met Rx Consumer Demographics

demographic
index
Female
92
Male
178
<24
95
25-34
121
35-44
94
45-54
93
55-64
101
65+
32
African American
90
Asian
76
Caucasian
102
Hispanic
102
demographic
index
Has Kids
90
No Kids
122
- $20k
92
$20k-40k
93
$40k-60k
110
$60k-80k
99
$80k-100k
82
$100k-125k
103
$125k +
117
No College
74
College
101
Adv. Degree
125

Understand Met Rx Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Met Rx Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.6x
Hefty 6.4x
Arizona (Beverage) 6.2x
Pop-Tarts 5.9x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
292

Where is Met Rx Purchased?

channels
index
Dollar
1
Drug
171
Food
132
Gas & Convenience
261
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Sparkling Ice 1.7x
Red Bull 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
91
Credit
121
Debit
91
Food Stamps
60

When is Met Rx Purchased?

day of week
Sun
16.5%
Mon
13.0%
Tue
13.5%
Wed
12.1%
Thu
13.6%
Fri
15.3%
Sat
16.0%
time of day
Morning
17.1%
Noon
16.5%
Afternoon
30.0%
Evening
26.1%
Late
10.4%

Get More Met Rx Data

Contact us for the latest Met Rx consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Met Rx consumers switch to?

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Why do consumers stop buying Met Rx products?

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Which retailers do Met Rx shoppers prefer to shop at?

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What motivates consumers to try Met Rx products?

Research the Met Rx Target Market

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Who actually buys Met Rx? Do these consumers match the intended target market of Met Rx?

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What motivates the target market to buy Met Rx?

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What other target market should Met Rx look at?

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Which other brands have a similar target market?

About Our Met Rx Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.