Met Rx Consumer Insights

Who buys Met Rx? A Met Rx consumer is generally very high income, Hispanic, and young adult age. Met Rx consumers are more likely to purchase Met Rx during larger pantry stocking trips. Brands such as Fresh Selections, Hefty, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Met Rx Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
12.0%
Total Basket $ (median)
$27.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Met Rx Consumer Demographics

demographic
index
Female
92
Male
178
<24
95
25-34
121
35-44
94
45-54
93
55-64
101
65+
32
African American
90
Asian
76
Caucasian
102
Hispanic
102
demographic
index
Has Kids
90
No Kids
122
- $20k
92
$20k-40k
93
$40k-60k
110
$60k-80k
99
$80k-100k
82
$100k-125k
103
$125k +
117
No College
74
College
101
Adv. Degree
125

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Met Rx Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.6x
Hefty 6.4x
Arizona (Beverage) 6.2x
Pop-Tarts 5.9x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
292

Where is Met Rx Purchased?

channels
index
Dollar
1
Drug
171
Food
132
Gas & Convenience
261
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Sparkling Ice 1.7x
Red Bull 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
91
Credit
121
Debit
91
Food Stamps
60

When is Met Rx Purchased?

day of week
Sun
16.5%
Mon
13.0%
Tue
13.5%
Wed
12.1%
Thu
13.6%
Fri
15.3%
Sat
16.0%
time of day
Morning
17.1%
Noon
16.5%
Afternoon
30.0%
Evening
26.1%
Late
10.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Met Rx consumers purchase?

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Why do Met Rx consumers try new brands?

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Where do Met Rx consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Met Rx Target Market

Arrow and target

Who actually buys Met Rx? Do these consumers match the intended target market of Met Rx?

Thought bubble

What motivates the target market to purchase Met Rx?

magnifying glass

What other target market should Met Rx look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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