Metamucil Consumer Insights

Who buys Metamucil?

A Metamucil consumer is generally median income, Asian, and senior age. Metamucil consumers are more likely to purchase Metamucil during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Metamucil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.88
% of Basket $ (median)
22.3%
Total Basket $ (median)
$53.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Metamucil Consumer Demographics

demographic
index
Female
95
Male
146
<24
77
25-34
77
35-44
80
45-54
108
55-64
200
65+
293
African American
109
Asian
109
Caucasian
100
Hispanic
87
demographic
index
Has Kids
78
No Kids
150
- $20k
105
$20k-40k
88
$40k-60k
98
$60k-80k
114
$80k-100k
103
$100k-125k
94
$125k +
98
No College
113
College
96
Adv. Degree
104

Understand Metamucil Consumer Behavior

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Metamucil Basket Affinity & Size

brand
basket affinity
Archer Farms 5.9x
Neutrogena 4.9x
Softsoap 4.7x
Cascade 4.6x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
233

Where is Metamucil Purchased?

channels
index
Beauty
5
Club
131
Dollar
20
Drug
263
Food
39
Gas & Convenience
0
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
100
Credit
124
Debit
87
Food Stamps
26

When is Metamucil Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
13.3%
Wed
12.6%
Thu
13.6%
Fri
14.4%
Sat
17.1%
time of day
Morning
16.9%
Noon
19.4%
Afternoon
35.9%
Evening
22.2%
Late
5.5%

About Our Metamucil Consumer Insights

How do we know who buys Metamucil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Metamucil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.