Metamucil Consumer Insights

Who buys Metamucil?

A Metamucil consumer is generally median income, Asian, and senior age. Metamucil consumers are more likely to purchase Metamucil during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Metamucil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.88
% of Basket $ (median)
22.3%
Total Basket $ (median)
$53.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Metamucil Consumer Demographics

demographic
index
Female
95
Male
146
<24
77
25-34
77
35-44
80
45-54
108
55-64
200
65+
293
African American
109
Asian
109
Caucasian
100
Hispanic
87
demographic
index
Has Kids
78
No Kids
150
- $20k
105
$20k-40k
88
$40k-60k
98
$60k-80k
114
$80k-100k
103
$100k-125k
94
$125k +
98
No College
113
College
96
Adv. Degree
104

Understand Metamucil Consumer Behavior

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Metamucil Basket Affinity & Size

brand
basket affinity
Archer Farms 5.9x
Neutrogena 4.9x
Softsoap 4.7x
Cascade 4.6x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
233

Where is Metamucil Purchased?

channels
index
Beauty
5
Club
131
Dollar
20
Drug
263
Food
39
Gas & Convenience
0
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
100
Credit
124
Debit
87
Food Stamps
26

When is Metamucil Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
13.3%
Wed
12.6%
Thu
13.6%
Fri
14.4%
Sat
17.1%
time of day
Morning
16.9%
Noon
19.4%
Afternoon
35.9%
Evening
22.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Metamucil consumers purchase?

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Why do Metamucil consumers try new brands?

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Where do Metamucil consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Metamucil Target Market

Arrow and target

Who actually buys Metamucil? Do these consumers match the intended target market of Metamucil?

Thought bubble

What motivates the target market to purchase Metamucil?

magnifying glass

What other target market should Metamucil look at?

venn diagram

Which other brands have a similar target market?

About Our Metamucil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.