Method Consumer Insights

Who buys Method? A Method consumer is generally very high income, Asian, and lower middle age. Method consumers are more likely to purchase Method during larger pantry stocking trips. Brands such as Archer Farms, Cascade, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Method Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.19
% of Basket $ (median)
7.0%
Total Basket $ (median)
$60.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Method Consumer Demographics

demographic
index
Female
101
Male
88
<24
75
25-34
97
35-44
120
45-54
91
55-64
58
65+
54
African American
53
Asian
118
Caucasian
103
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
67
$20k-40k
57
$40k-60k
70
$60k-80k
88
$80k-100k
113
$100k-125k
124
$125k +
209
No College
48
College
103
Adv. Degree
149

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Method Basket Affinity & Size

brand
basket affinity
Archer Farms 21.0x
Cascade 8.0x
Clorox 7.7x
Horizon Organic 6.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
328

Where is Method Purchased?

channels
index
Beauty
39
Club
0
Dollar
1
Drug
26
Food
52
Gas & Convenience
13
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Archer Farms 1.6x
Almond Breeze 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
50
Credit
120
Debit
113
Food Stamps
19

When is Method Purchased?

day of week
Sun
16.3%
Mon
13.7%
Tue
12.1%
Wed
12.6%
Thu
12.6%
Fri
15.6%
Sat
17.1%
time of day
Morning
16.8%
Noon
19.2%
Afternoon
35.9%
Evening
22.9%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Method consumers purchase?

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Why do Method consumers try new brands?

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Where do Method consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Method Target Market

Arrow and target

Who actually buys Method? Do these consumers match the intended target market of Method?

Thought bubble

What motivates the target market to purchase Method?

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What other target market should Method look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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