Mezzetta Consumer Insights

Who buys Mezzetta?

A Mezzetta consumer is generally very high income, Caucasian, and senior age. Mezzetta consumers are more likely to purchase Mezzetta during larger pantry stocking trips. Brands such as Vlasic, Oroweat, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Mezzetta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.76
% of Basket $ (median)
3.7%
Total Basket $ (median)
$75.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mezzetta Consumer Demographics

demographic
index
Female
100
Male
100
<24
77
25-34
89
35-44
93
45-54
118
55-64
125
65+
129
African American
57
Asian
85
Caucasian
105
Hispanic
83
demographic
index
Has Kids
91
No Kids
120
- $20k
72
$20k-40k
86
$40k-60k
104
$60k-80k
99
$80k-100k
99
$100k-125k
109
$125k +
125
No College
97
College
99
Adv. Degree
109

Understand Mezzetta Consumer Behavior

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Mezzetta Basket Affinity & Size

brand
basket affinity
Vlasic 9.0x
Oroweat 4.9x
Ro-Tel 4.8x
French's 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
503

Where is Mezzetta Purchased?

channels
index
Club
31
Dollar
1
Drug
14
Food
128
Gas & Convenience
11
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Vlasic 1.5x
Oroweat 1.5x
Taylor Farms 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
121
Credit
103
Debit
89
Food Stamps
96

When is Mezzetta Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
12.4%
Wed
12.0%
Thu
11.6%
Fri
14.5%
Sat
17.9%
time of day
Morning
13.9%
Noon
18.4%
Afternoon
35.5%
Evening
26.6%
Late
5.5%

Get More Mezzetta Data

Better understand Mezzetta consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Mezzetta consumers switch to?

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Why do consumers stop buying Mezzetta products?

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Which retailers do Mezzetta shoppers prefer to shop at?

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What motivates consumers to try Mezzetta products?

Research the Mezzetta Target Market

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Who actually buys Mezzetta? Do these consumers match the intended target market of Mezzetta?

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What motivates the target market to buy Mezzetta?

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What other target market should Mezzetta look at?

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Which other brands have a similar target market?

About Our Mezzetta Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.