Mezzetta Consumer Insights

Who buys Mezzetta? Mezzetta consumers are generally very high income, Caucasian, and senior age. Mezzetta consumers are more likely to purchase Mezzetta during larger pantry stocking trips. Brands such as Vlasic, Oroweat, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Mezzetta Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.76
% of Basket $ (median)
3.7%
Total Basket $ (median)
$75.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mezzetta Consumer Demographics

demographic
index
Female
100
Male
100
<24
77
25-34
89
35-44
93
45-54
118
55-64
125
65+
129
African American
57
Asian
85
Caucasian
105
Hispanic
83
demographic
index
Has Kids
91
No Kids
120
- $20k
72
$20k-40k
86
$40k-60k
104
$60k-80k
99
$80k-100k
99
$100k-125k
109
$125k +
125
No College
97
College
99
Adv. Degree
109

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Mezzetta Basket Affinity & Size

brand
basket affinity
Vlasic 9.0x
Oroweat 4.9x
Ro-Tel 4.8x
French's 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
503

Where is Mezzetta Purchased?

channels
index
Club
31
Dollar
1
Drug
14
Food
128
Gas & Convenience
11
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Vlasic 1.5x
Oroweat 1.5x
Taylor Farms 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
121
Credit
103
Debit
89
Food Stamps
96

When is Mezzetta Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
12.4%
Wed
12.0%
Thu
11.6%
Fri
14.5%
Sat
17.9%
time of day
Morning
13.9%
Noon
18.4%
Afternoon
35.5%
Evening
26.6%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mezzetta consumers purchase?

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Why do Mezzetta consumers try new brands?

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Where do Mezzetta consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mezzetta Target Market

Arrow and target

Who actually buys Mezzetta? Do these consumers match the intended target market of Mezzetta?

Thought bubble

What motivates the target market to purchase Mezzetta?

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What other target market should Mezzetta look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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