MiCasa Consumer Insights

Who buys MiCasa? A MiCasa consumer is generally lower income, Caucasian, and adolescent age. MiCasa consumers are more likely to purchase MiCasa during larger pantry stocking trips. Brands such as Sunny Meadow, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

MiCasa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
2.7%
Total Basket $ (median)
$79.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

MiCasa Consumer Demographics

demographic
index
Female
103
Male
70
<24
119
25-34
111
35-44
103
45-54
87
55-64
93
65+
46
African American
91
Asian
28
Caucasian
109
Hispanic
102
demographic
index
Has Kids
110
No Kids
78
- $20k
111
$20k-40k
130
$40k-60k
107
$60k-80k
123
$80k-100k
77
$100k-125k
81
$125k +
48
No College
127
College
98
Adv. Degree
80

Understand MiCasa Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

MiCasa Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.1x
Ro-Tel 7.4x
Old El Paso 6.0x
Natures Own 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
506

Where is MiCasa Purchased?

channels
index
Dollar
192
Drug
9
Food
20
Gas & Convenience
3
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.2x
Ro-Tel 1.9x
Armour 1.9x

How Did They Pay?

method
index
Cash
94
Credit
75
Debit
121
Food Stamps
174

When is MiCasa Purchased?

day of week
Sun
18.2%
Mon
14.5%
Tue
12.7%
Wed
11.3%
Thu
12.3%
Fri
14.3%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.3%
Afternoon
34.6%
Evening
28.3%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do MiCasa consumers purchase?

check mark

Why do MiCasa consumers try new brands?

check mark

Where do MiCasa consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the MiCasa Target Market

Arrow and target

Who actually buys MiCasa? Do these consumers match the intended target market of MiCasa?

Thought bubble

What motivates the target market to purchase MiCasa?

magnifying glass

What other target market should MiCasa look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us