MiCasa Consumer Insights

Who buys MiCasa?

A MiCasa consumer is generally lower income, Caucasian, and adolescent age. MiCasa consumers are more likely to purchase MiCasa during larger pantry stocking trips. Brands such as Sunny Meadow, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

MiCasa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
2.7%
Total Basket $ (median)
$79.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

MiCasa Consumer Demographics

demographic
index
Female
103
Male
70
<24
119
25-34
111
35-44
103
45-54
87
55-64
93
65+
46
African American
91
Asian
28
Caucasian
109
Hispanic
102
demographic
index
Has Kids
110
No Kids
78
- $20k
111
$20k-40k
130
$40k-60k
107
$60k-80k
123
$80k-100k
77
$100k-125k
81
$125k +
48
No College
127
College
98
Adv. Degree
80

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MiCasa Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.1x
Ro-Tel 7.4x
Old El Paso 6.0x
Natures Own 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
506

Where is MiCasa Purchased?

channels
index
Dollar
192
Drug
9
Food
20
Gas & Convenience
3
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.2x
Ro-Tel 1.9x
Armour 1.9x

How Did They Pay?

method
index
Cash
94
Credit
75
Debit
121
Food Stamps
174

When is MiCasa Purchased?

day of week
Sun
18.2%
Mon
14.5%
Tue
12.7%
Wed
11.3%
Thu
12.3%
Fri
14.3%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.3%
Afternoon
34.6%
Evening
28.3%
Late
7.6%

About Our MiCasa Consumer Insights

How do we know who buys MiCasa? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the MiCasa consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.