Michael Angelo's Consumer Insights

Who buys Michael Angelo's?

A Michael Angelo's consumer is generally slightly higher income, Caucasian, and older age. Michael Angelo's consumers are more likely to purchase Michael Angelo's during larger pantry stocking trips. Brands such as Marie Callender's, Bertolli, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

Michael Angelo's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$105.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Michael Angelo's Consumer Demographics

demographic
index
Female
98
Male
117
<24
67
25-34
79
35-44
96
45-54
116
55-64
146
65+
145
African American
87
Asian
71
Caucasian
103
Hispanic
100
demographic
index
Has Kids
96
No Kids
110
- $20k
89
$20k-40k
101
$40k-60k
91
$60k-80k
102
$80k-100k
120
$100k-125k
113
$125k +
81
No College
90
College
101
Adv. Degree
107

Understand Michael Angelo's Consumer Behavior

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Michael Angelo's Basket Affinity & Size

brand
basket affinity
Marie Callender's 12.2x
Bertolli 9.8x
Red Baron 7.5x
Digiorno 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
405

Where is Michael Angelo's Purchased?

channels
index
Club
286
Drug
0
Food
86
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Taylor Farms 1.5x
Red Baron 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
55
Credit
118
Debit
99
Food Stamps
183

When is Michael Angelo's Purchased?

day of week
Sun
18.6%
Mon
12.4%
Tue
12.7%
Wed
11.8%
Thu
11.3%
Fri
14.0%
Sat
19.1%
time of day
Morning
13.6%
Noon
16.3%
Afternoon
38.5%
Evening
26.8%
Late
4.8%

Get More Michael Angelo's Data

Contact us for the latest Michael Angelo's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Michael Angelo's consumers switch to?

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Why do consumers stop buying Michael Angelo's products?

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Which retailers do Michael Angelo's shoppers prefer to shop at?

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What motivates consumers to try Michael Angelo's products?

Research the Michael Angelo's Target Market

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Who actually buys Michael Angelo's? Do these consumers match the intended target market of Michael Angelo's?

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What motivates the target market to purchase Michael Angelo's?

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What other target market should Michael Angelo's look at?

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Which other brands have a similar target market?

About Our Michael Angelo's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.