Michael Angelo's Consumer Insights

Who buys Michael Angelo's? Michael Angelo's consumers are generally slightly higher income, Caucasian, and older age. Michael Angelo's consumers are more likely to purchase Michael Angelo's during larger pantry stocking trips. Brands such as Marie Callender's, Bertolli, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Michael Angelo's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$105.25

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Michael Angelo's Consumer Demographics

demographic
index
Female
98
Male
117
<24
67
25-34
79
35-44
96
45-54
116
55-64
146
65+
145
African American
87
Asian
71
Caucasian
103
Hispanic
100
demographic
index
Has Kids
96
No Kids
110
- $20k
89
$20k-40k
101
$40k-60k
91
$60k-80k
102
$80k-100k
120
$100k-125k
113
$125k +
81
No College
90
College
101
Adv. Degree
107

Understand Michael Angelo's Consumer Behavior

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Michael Angelo's Basket Affinity & Size

brand
basket affinity
Marie Callender's 12.2x
Bertolli 9.8x
Red Baron 7.5x
Digiorno 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
405

Where is Michael Angelo's Purchased?

channels
index
Club
286
Drug
0
Food
86
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Taylor Farms 1.5x
Red Baron 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
55
Credit
118
Debit
99
Food Stamps
183

When is Michael Angelo's Purchased?

day of week
Sun
18.6%
Mon
12.4%
Tue
12.7%
Wed
11.8%
Thu
11.3%
Fri
14.0%
Sat
19.1%
time of day
Morning
13.6%
Noon
16.3%
Afternoon
38.5%
Evening
26.8%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Michael Angelo's consumers purchase?

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Why do Michael Angelo's consumers try new brands?

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Where do Michael Angelo's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Michael Angelo's Target Market

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Who actually buys Michael Angelo's? Do these consumers match the intended target market of Michael Angelo's?

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What motivates the target market to purchase Michael Angelo's?

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What other target market should Michael Angelo's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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