Michelina's Consumer Insights

Who buys Michelina's?

A Michelina's consumer is generally very low income, African American, and adolescent age. Michelina's consumers are more likely to purchase Michelina's during larger pantry stocking trips. Brands such as Banquet, Marie Callender's, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Michelina's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Michelina's Consumer Demographics

demographic
index
Female
99
Male
114
<24
163
25-34
104
35-44
96
45-54
100
55-64
90
65+
72
African American
188
Asian
81
Caucasian
101
Hispanic
70
demographic
index
Has Kids
101
No Kids
98
- $20k
153
$20k-40k
137
$40k-60k
105
$60k-80k
99
$80k-100k
92
$100k-125k
68
$125k +
47
No College
124
College
100
Adv. Degree
72

Understand Michelina's Consumer Behavior

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Michelina's Basket Affinity & Size

brand
basket affinity
Banquet 16.0x
Marie Callender's 7.0x
Fresh Selections 6.9x
Pop-Tarts 6.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Michelina's Purchased?

channels
index
Club
6
Dollar
122
Drug
12
Food
132
Gas & Convenience
11
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Fresh Selections 1.7x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
100
Credit
85
Debit
98
Food Stamps
242

When is Michelina's Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.7%
Wed
11.7%
Thu
10.9%
Fri
13.7%
Sat
17.4%
time of day
Morning
13.4%
Noon
14.5%
Afternoon
31.7%
Evening
31.3%
Late
9.1%

About Our Michelina's Consumer Insights

How do we know who buys Michelina's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Michelina's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.