Michelina's Authentico Consumer Insights

Who buys Michelina's Authentico?

A Michelina's Authentico consumer is generally very low income, African American, and adolescent age. Michelina's Authentico consumers are more likely to purchase Michelina's Authentico during larger pantry stocking trips. Brands such as Banquet, Totino's Party Pizza, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Michelina's Authentico Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Michelina's Authentico Consumer Demographics

demographic
index
Female
98
Male
115
<24
169
25-34
107
35-44
100
45-54
95
55-64
77
65+
61
African American
199
Asian
74
Caucasian
102
Hispanic
66
demographic
index
Has Kids
106
No Kids
87
- $20k
163
$20k-40k
135
$40k-60k
106
$60k-80k
94
$80k-100k
99
$100k-125k
60
$125k +
50
No College
125
College
101
Adv. Degree
65

Understand Michelina's Authentico Consumer Behavior

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Michelina's Authentico Basket Affinity & Size

brand
basket affinity
Banquet 16.1x
Totino's Party Pizza 8.9x
Totino's Pizza Rolls 7.6x
Marie Callender's 7.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
537

Where is Michelina's Authentico Purchased?

channels
index
Dollar
124
Drug
13
Food
33
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Armour 1.8x
Marlboro Gold Pack 1.8x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
102
Credit
80
Debit
101
Food Stamps
262

When is Michelina's Authentico Purchased?

day of week
Sun
20.0%
Mon
13.5%
Tue
13.0%
Wed
11.7%
Thu
10.7%
Fri
13.7%
Sat
17.4%
time of day
Morning
13.7%
Noon
14.4%
Afternoon
31.8%
Evening
30.1%
Late
10.1%

About Our Michelina's Authentico Consumer Insights

How do we know who buys Michelina's Authentico? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Michelina's Authentico consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.