Michelina's Lean Gourmet Consumer Insights

Who buys Michelina's Lean Gourmet?

A Michelina's Lean Gourmet consumer is generally lower income, Caucasian, and adolescent age. Michelina's Lean Gourmet consumers are more likely to purchase Michelina's Lean Gourmet during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Michelina's Lean Gourmet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$59.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Michelina's Lean Gourmet Consumer Demographics

demographic
index
Female
97
Male
129
<24
145
25-34
115
35-44
85
45-54
99
55-64
126
65+
51
African American
90
Asian
75
Caucasian
106
Hispanic
82
demographic
index
Has Kids
85
No Kids
133
- $20k
117
$20k-40k
143
$40k-60k
105
$60k-80k
101
$80k-100k
97
$100k-125k
87
$125k +
36
No College
101
College
102
Adv. Degree
89

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Michelina's Lean Gourmet Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 15.0x
Lean Cuisine 12.7x
Banquet 11.6x
Totino's Pizza Rolls 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
513

Where is Michelina's Lean Gourmet Purchased?

channels
index
Club
1
Dollar
3
Drug
23
Food
98
Gas & Convenience
19
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Totino's Party Pizza 1.8x
Yoplait Light 1.6x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
98
Food Stamps
142

When is Michelina's Lean Gourmet Purchased?

day of week
Sun
21.2%
Mon
13.4%
Tue
11.3%
Wed
11.0%
Thu
9.6%
Fri
14.5%
Sat
18.9%
time of day
Morning
14.7%
Noon
13.5%
Afternoon
30.2%
Evening
30.2%
Late
11.4%

Get More Michelina's Lean Gourmet Data

Contact us for the latest Michelina's Lean Gourmet consumer demographic and purchase data.

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Research the Michelina's Lean Gourmet Target Market

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Who actually buys Michelina's Lean Gourmet? Do these consumers match the intended target market of Michelina's Lean Gourmet?

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About Our Michelina's Lean Gourmet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.