Michelob Ultra Consumer Insights

Who buys Michelob Ultra?

A Michelob Ultra consumer is generally very high income, Caucasian, and older age. Michelob Ultra consumers are more likely to purchase Michelob Ultra during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Michelob Ultra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.49
% of Basket $ (median)
27.1%
Total Basket $ (median)
$49.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Michelob Ultra Consumer Demographics

demographic
index
Female
101
Male
92
<24
64
25-34
68
35-44
105
45-54
127
55-64
128
65+
100
African American
31
Asian
31
Caucasian
115
Hispanic
78
demographic
index
Has Kids
96
No Kids
110
- $20k
56
$20k-40k
84
$40k-60k
84
$60k-80k
87
$80k-100k
125
$100k-125k
128
$125k +
140
No College
110
College
97
Adv. Degree
105

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Michelob Ultra Basket Affinity & Size

brand
basket affinity
Bud Light 14.6x
Tostitos Scoops 7.2x
Ro-Tel 4.9x
Hefty 4.7x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
220

Where is Michelob Ultra Purchased?

channels
index
Club
86
Dollar
70
Drug
70
Food
135
Gas & Convenience
368
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Marlboro Gold Pack 1.8x
Ro-Tel 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
94
Credit
109
Debit
108
Food Stamps
9

When is Michelob Ultra Purchased?

day of week
Sun
12.5%
Mon
9.0%
Tue
9.6%
Wed
11.2%
Thu
12.3%
Fri
21.4%
Sat
24.1%
time of day
Morning
10.6%
Noon
15.4%
Afternoon
38.3%
Evening
30.7%
Late
5.1%

Get More Michelob Ultra Data

Contact us for the latest Michelob Ultra consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Michelob Ultra consumers switch to?

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Why do consumers stop buying Michelob Ultra products?

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Which retailers do Michelob Ultra shoppers prefer to shop at?

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What motivates consumers to try Michelob Ultra products?

Research the Michelob Ultra Target Market

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Who actually buys Michelob Ultra? Do these consumers match the intended target market of Michelob Ultra?

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What motivates the target market to buy Michelob Ultra?

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What other target market should Michelob Ultra look at?

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Which other brands have a similar target market?

About Our Michelob Ultra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.