Michelob Ultra Consumer Insights

Who buys Michelob Ultra? A Michelob Ultra consumer is generally very high income, Caucasian, and older age. Michelob Ultra consumers are more likely to purchase Michelob Ultra during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Michelob Ultra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.49
% of Basket $ (median)
27.1%
Total Basket $ (median)
$49.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Michelob Ultra Consumer Demographics

demographic
index
Female
101
Male
92
<24
64
25-34
68
35-44
105
45-54
127
55-64
128
65+
100
African American
31
Asian
31
Caucasian
115
Hispanic
78
demographic
index
Has Kids
96
No Kids
110
- $20k
56
$20k-40k
84
$40k-60k
84
$60k-80k
87
$80k-100k
125
$100k-125k
128
$125k +
140
No College
110
College
97
Adv. Degree
105

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Michelob Ultra Basket Affinity & Size

brand
basket affinity
Bud Light 14.6x
Tostitos Scoops 7.2x
Ro-Tel 4.9x
Hefty 4.7x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
220

Where is Michelob Ultra Purchased?

channels
index
Club
86
Dollar
70
Drug
70
Food
135
Gas & Convenience
368
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Marlboro Gold Pack 1.8x
Ro-Tel 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
94
Credit
109
Debit
108
Food Stamps
9

When is Michelob Ultra Purchased?

day of week
Sun
12.5%
Mon
9.0%
Tue
9.6%
Wed
11.2%
Thu
12.3%
Fri
21.4%
Sat
24.1%
time of day
Morning
10.6%
Noon
15.4%
Afternoon
38.3%
Evening
30.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Michelob Ultra consumers purchase?

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Why do Michelob Ultra consumers try new brands?

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Where do Michelob Ultra consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Michelob Ultra Target Market

Arrow and target

Who actually buys Michelob Ultra? Do these consumers match the intended target market of Michelob Ultra?

Thought bubble

What motivates the target market to purchase Michelob Ultra?

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What other target market should Michelob Ultra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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