Mike and Ike Consumer Insights

Who buys Mike and Ike?

A Mike and Ike consumer is generally slightly lower income, African American, and upper middle age. Mike and Ike consumers are more likely to purchase Mike and Ike during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Mike and Ike Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$19.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mike and Ike Consumer Demographics

demographic
index
Female
100
Male
102
<24
82
25-34
91
35-44
106
45-54
113
55-64
88
65+
56
African American
180
Asian
62
Caucasian
103
Hispanic
70
demographic
index
Has Kids
105
No Kids
88
- $20k
94
$20k-40k
92
$40k-60k
111
$60k-80k
101
$80k-100k
98
$100k-125k
99
$125k +
99
No College
94
College
103
Adv. Degree
95

Understand Mike and Ike Consumer Behavior

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Mike and Ike Basket Affinity & Size

brand
basket affinity
Skittles 25.3x
Twizzlers 11.3x
M&M's 8.3x
Kit Kat 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
248

Where is Mike and Ike Purchased?

channels
index
Beauty
2
Club
72
Dollar
710
Drug
264
Food
53
Gas & Convenience
88
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Skittles 1.4x
Cadbury 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
89
Food Stamps
101

When is Mike and Ike Purchased?

day of week
Sun
14.8%
Mon
12.2%
Tue
11.6%
Wed
12.7%
Thu
13.7%
Fri
16.8%
Sat
18.2%
time of day
Morning
12.4%
Noon
15.8%
Afternoon
34.9%
Evening
29.6%
Late
7.3%

Get More Mike and Ike Data

Contact us for the latest Mike and Ike consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mike and Ike consumers switch to?

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Why do consumers stop buying Mike and Ike products?

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Which retailers do Mike and Ike shoppers prefer to shop at?

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What motivates consumers to try Mike and Ike products?

Research the Mike and Ike Target Market

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Who actually buys Mike and Ike? Do these consumers match the intended target market of Mike and Ike?

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What motivates the target market to buy Mike and Ike?

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What other target market should Mike and Ike look at?

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Which other brands have a similar target market?

About Our Mike and Ike Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.