Mike's (Beer) Consumer Insights

Who buys Mike's (Beer)?

A Mike's (Beer) consumer is generally median income, Caucasian, and adolescent age. Mike's (Beer) consumers are more likely to purchase Mike's (Beer) during larger pantry stocking trips. Brands such as Bud Light, Ball Park, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Mike's (Beer) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
18.6%
Total Basket $ (median)
$42.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mike's (Beer) Consumer Demographics

demographic
index
Female
99
Male
106
<24
169
25-34
107
35-44
94
45-54
105
55-64
79
65+
72
African American
71
Asian
38
Caucasian
112
Hispanic
72
demographic
index
Has Kids
95
No Kids
110
- $20k
92
$20k-40k
95
$40k-60k
115
$60k-80k
117
$80k-100k
98
$100k-125k
85
$125k +
78
No College
87
College
107
Adv. Degree
83

Understand Mike's (Beer) Consumer Behavior

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Mike's (Beer) Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Ball Park 6.4x
Lays Wavy 5.2x
Tostitos Scoops 4.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
248

Where is Mike's (Beer) Purchased?

channels
index
Club
39
Dollar
18
Drug
53
Food
128
Gas & Convenience
250
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Red Bull 1.4x
Monster Energy 1.4x
V8 1.4x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
108
Food Stamps
47

When is Mike's (Beer) Purchased?

day of week
Sun
13.1%
Mon
8.6%
Tue
9.0%
Wed
10.6%
Thu
11.0%
Fri
22.0%
Sat
25.6%
time of day
Morning
8.9%
Noon
12.5%
Afternoon
36.6%
Evening
34.7%
Late
7.4%

Get More Mike's (Beer) Data

Contact us for the latest Mike's (Beer) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mike's (Beer) consumers switch to?

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Why do consumers stop buying Mike's (Beer) products?

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Which retailers do Mike's (Beer) shoppers prefer to shop at?

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What motivates consumers to try Mike's (Beer) products?

Research the Mike's (Beer) Target Market

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Who actually buys Mike's (Beer)? Do these consumers match the intended target market of Mike's (Beer)?

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What motivates the target market to purchase Mike's (Beer)?

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What other target market should Mike's (Beer) look at?

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Which other brands have a similar target market?

About Our Mike's (Beer) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.