Mike's (Beer) Consumer Insights

Who buys Mike's (Beer)?

A Mike's (Beer) consumer is generally median income, Caucasian, and adolescent age. Mike's (Beer) consumers are more likely to purchase Mike's (Beer) during larger pantry stocking trips. Brands such as Bud Light, Ball Park, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Mike's (Beer) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
18.6%
Total Basket $ (median)
$42.88

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mike's (Beer) Consumer Demographics

demographic
index
Female
99
Male
106
<24
169
25-34
107
35-44
94
45-54
105
55-64
79
65+
72
African American
71
Asian
38
Caucasian
112
Hispanic
72
demographic
index
Has Kids
95
No Kids
110
- $20k
92
$20k-40k
95
$40k-60k
115
$60k-80k
117
$80k-100k
98
$100k-125k
85
$125k +
78
No College
87
College
107
Adv. Degree
83

Understand Mike's (Beer) Consumer Behavior

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Mike's (Beer) Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Ball Park 6.4x
Lays Wavy 5.2x
Tostitos Scoops 4.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
248

Where is Mike's (Beer) Purchased?

channels
index
Club
39
Dollar
18
Drug
53
Food
128
Gas & Convenience
250
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Red Bull 1.4x
Monster Energy 1.4x
V8 1.4x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
108
Food Stamps
47

When is Mike's (Beer) Purchased?

day of week
Sun
13.1%
Mon
8.6%
Tue
9.0%
Wed
10.6%
Thu
11.0%
Fri
22.0%
Sat
25.6%
time of day
Morning
8.9%
Noon
12.5%
Afternoon
36.6%
Evening
34.7%
Late
7.4%

About Our Mike's (Beer) Consumer Insights

How do we know who buys Mike's (Beer)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mike's (Beer) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.