Mike's (Beer) Consumer Insights

Who buys Mike's (Beer)? Mike's (Beer) consumers are generally median income, Caucasian, and adolescent age. Mike's (Beer) consumers are more likely to purchase Mike's (Beer) during larger pantry stocking trips. Brands such as Bud Light, Ball Park, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Mike's (Beer) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
18.6%
Total Basket $ (median)
$42.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mike's (Beer) Consumer Demographics

demographic
index
Female
99
Male
106
<24
169
25-34
107
35-44
94
45-54
105
55-64
79
65+
72
African American
71
Asian
38
Caucasian
112
Hispanic
72
demographic
index
Has Kids
95
No Kids
110
- $20k
92
$20k-40k
95
$40k-60k
115
$60k-80k
117
$80k-100k
98
$100k-125k
85
$125k +
78
No College
87
College
107
Adv. Degree
83

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Mike's (Beer) Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Ball Park 6.4x
Lays Wavy 5.2x
Tostitos Scoops 4.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
248

Where is Mike's (Beer) Purchased?

channels
index
Club
39
Dollar
18
Drug
53
Food
128
Gas & Convenience
250
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Red Bull 1.4x
Monster Energy 1.4x
V8 1.4x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
108
Food Stamps
47

When is Mike's (Beer) Purchased?

day of week
Sun
13.1%
Mon
8.6%
Tue
9.0%
Wed
10.6%
Thu
11.0%
Fri
22.0%
Sat
25.6%
time of day
Morning
8.9%
Noon
12.5%
Afternoon
36.6%
Evening
34.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mike's (Beer) consumers purchase?

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Why do Mike's (Beer) consumers try new brands?

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Where do Mike's (Beer) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mike's (Beer) Target Market

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Who actually buys Mike's (Beer)? Do these consumers match the intended target market of Mike's (Beer)?

Thought bubble

What motivates the target market to purchase Mike's (Beer)?

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What other target market should Mike's (Beer) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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