Mikesells Consumer Insights

Who buys Mikesells?

A Mikesells consumer is generally median income, Caucasian, and older age. Mikesells consumers are more likely to purchase Mikesells during larger pantry stocking trips. Brands such as Sunbeam, Diet Mountain Dew, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Mikesells Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$52.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mikesells Consumer Demographics

demographic
index
Female
100
Male
98
<24
69
25-34
69
35-44
102
45-54
120
55-64
145
65+
129
African American
69
Asian
22
Caucasian
120
Hispanic
4
demographic
index
Has Kids
93
No Kids
115
- $20k
64
$20k-40k
108
$40k-60k
78
$60k-80k
131
$80k-100k
119
$100k-125k
127
$125k +
54
No College
118
College
95
Adv. Degree
102

Understand Mikesells Consumer Behavior

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Mikesells Basket Affinity & Size

brand
basket affinity
Sunbeam 5.8x
Diet Mountain Dew 4.9x
Fresh Selections 4.7x
Totino's Party Pizza 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
406

Where is Mikesells Purchased?

channels
index
Club
41
Dollar
714
Drug
2
Food
112
Gas & Convenience
33
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.7x
Diet Mountain Dew 2.2x
Totino's Party Pizza 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
82
Credit
132
Debit
85
Food Stamps
68

When is Mikesells Purchased?

day of week
Sun
17.7%
Mon
12.0%
Tue
12.1%
Wed
11.8%
Thu
12.5%
Fri
16.7%
Sat
17.3%
time of day
Morning
12.5%
Noon
16.5%
Afternoon
34.3%
Evening
29.7%
Late
6.9%

Get More Mikesells Data

Contact us for the latest Mikesells consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mikesells consumers switch to?

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Why do consumers stop buying Mikesells products?

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Which retailers do Mikesells shoppers prefer to shop at?

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What motivates consumers to try Mikesells products?

Research the Mikesells Target Market

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Who actually buys Mikesells? Do these consumers match the intended target market of Mikesells?

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What motivates the target market to buy Mikesells?

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What other target market should Mikesells look at?

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Which other brands have a similar target market?

About Our Mikesells Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.