Mikesells Consumer Insights

Who buys Mikesells? A Mikesells consumer is generally median income, Caucasian, and older age. Mikesells consumers are more likely to purchase Mikesells during larger pantry stocking trips. Brands such as Sunbeam, Diet Mountain Dew, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Mikesells Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$52.16

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  • Recent demographic data

Mikesells Consumer Demographics

demographic
index
Female
100
Male
98
<24
69
25-34
69
35-44
102
45-54
120
55-64
145
65+
129
African American
69
Asian
22
Caucasian
120
Hispanic
4
demographic
index
Has Kids
93
No Kids
115
- $20k
64
$20k-40k
108
$40k-60k
78
$60k-80k
131
$80k-100k
119
$100k-125k
127
$125k +
54
No College
118
College
95
Adv. Degree
102

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Mikesells Basket Affinity & Size

brand
basket affinity
Sunbeam 5.8x
Diet Mountain Dew 4.9x
Fresh Selections 4.7x
Totino's Party Pizza 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
406

Where is Mikesells Purchased?

channels
index
Club
41
Dollar
714
Drug
2
Food
112
Gas & Convenience
33
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.7x
Diet Mountain Dew 2.2x
Totino's Party Pizza 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
82
Credit
132
Debit
85
Food Stamps
68

When is Mikesells Purchased?

day of week
Sun
17.7%
Mon
12.0%
Tue
12.1%
Wed
11.8%
Thu
12.5%
Fri
16.7%
Sat
17.3%
time of day
Morning
12.5%
Noon
16.5%
Afternoon
34.3%
Evening
29.7%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mikesells consumers purchase?

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Why do Mikesells consumers try new brands?

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Where do Mikesells consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mikesells Target Market

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Who actually buys Mikesells? Do these consumers match the intended target market of Mikesells?

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What motivates the target market to purchase Mikesells?

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What other target market should Mikesells look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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