Milani Consumer Insights

Who buys Milani?

A Milani consumer is generally lower income, Hispanic, and adolescent age. Milani consumers are more likely to purchase Milani during small to mid sized trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Milani Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
25.7%
Total Basket $ (median)
$24.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milani Consumer Demographics

demographic
index
Female
102
Male
83
<24
236
25-34
124
35-44
81
45-54
82
55-64
118
65+
68
African American
189
Asian
216
Caucasian
63
Hispanic
232
demographic
index
Has Kids
90
No Kids
123
- $20k
122
$20k-40k
136
$40k-60k
102
$60k-80k
82
$80k-100k
84
$100k-125k
79
$125k +
99
No College
96
College
102
Adv. Degree
95

Understand Milani Consumer Behavior

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Milani Basket Affinity & Size

brand
basket affinity
CoverGirl 78.5x
Neutrogena 23.2x
TRESemme 15.0x
Colgate 10.5x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
98

Where is Milani Purchased?

channels
index
Beauty
45
Dollar
42
Drug
1078
Food
5
Gas & Convenience
17
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.7x
CoverGirl 1.6x
Olay 1.6x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
122
Credit
84
Debit
112
Food Stamps
26

When is Milani Purchased?

day of week
Sun
12.0%
Mon
12.4%
Tue
11.8%
Wed
13.1%
Thu
14.5%
Fri
15.9%
Sat
20.3%
time of day
Morning
12.3%
Noon
14.2%
Afternoon
35.2%
Evening
29.1%
Late
9.1%

Get More Milani Data

Better understand Milani consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Milani consumers switch to?

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Why do consumers stop buying Milani products?

Store front

Which retailers do Milani shoppers prefer to shop at?

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What motivates consumers to try Milani products?

Research the Milani Target Market

Arrow and target

Who actually buys Milani? Do these consumers match the intended target market of Milani?

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What motivates the target market to buy Milani?

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What other target market should Milani look at?

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Which other brands have a similar target market?

About Our Milani Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.