Milani Consumer Insights

Who buys Milani? Milani consumers are generally lower income, Hispanic, and adolescent age. Milani consumers are more likely to purchase Milani during small to mid sized trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Milani Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
25.7%
Total Basket $ (median)
$24.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milani Consumer Demographics

demographic
index
Female
102
Male
83
<24
236
25-34
124
35-44
81
45-54
82
55-64
118
65+
68
African American
189
Asian
216
Caucasian
63
Hispanic
232
demographic
index
Has Kids
90
No Kids
123
- $20k
122
$20k-40k
136
$40k-60k
102
$60k-80k
82
$80k-100k
84
$100k-125k
79
$125k +
99
No College
96
College
102
Adv. Degree
95

Understand Milani Consumer Behavior

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Milani Basket Affinity & Size

brand
basket affinity
CoverGirl 78.5x
Neutrogena 23.2x
TRESemme 15.0x
Colgate 10.5x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
98

Where is Milani Purchased?

channels
index
Beauty
45
Dollar
42
Drug
1078
Food
5
Gas & Convenience
17
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.7x
CoverGirl 1.6x
Olay 1.6x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
122
Credit
84
Debit
112
Food Stamps
26

When is Milani Purchased?

day of week
Sun
12.0%
Mon
12.4%
Tue
11.8%
Wed
13.1%
Thu
14.5%
Fri
15.9%
Sat
20.3%
time of day
Morning
12.3%
Noon
14.2%
Afternoon
35.2%
Evening
29.1%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milani consumers purchase?

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Why do Milani consumers try new brands?

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Where do Milani consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milani Target Market

Arrow and target

Who actually buys Milani? Do these consumers match the intended target market of Milani?

Thought bubble

What motivates the target market to purchase Milani?

magnifying glass

What other target market should Milani look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us