Milk Duds Consumer Insights

Who buys Milk Duds?

A Milk Duds consumer is generally slightly lower income, Caucasian, and senior age. Milk Duds consumers are more likely to purchase Milk Duds during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Milk Duds Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milk Duds Consumer Demographics

demographic
index
Female
102
Male
79
<24
70
25-34
70
35-44
93
45-54
145
55-64
113
65+
160
African American
72
Asian
32
Caucasian
114
Hispanic
62
demographic
index
Has Kids
96
No Kids
108
- $20k
93
$20k-40k
97
$40k-60k
111
$60k-80k
94
$80k-100k
108
$100k-125k
87
$125k +
103
No College
114
College
98
Adv. Degree
95

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Milk Duds Basket Affinity & Size

brand
basket affinity
Skittles 20.2x
Twizzlers 10.2x
M&M's 8.9x
Kit Kat 6.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
244

Where is Milk Duds Purchased?

channels
index
Beauty
6
Club
5
Dollar
787
Drug
244
Food
55
Gas & Convenience
102
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Twizzlers 1.5x
Diet Mountain Dew 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
129
Credit
99
Debit
90
Food Stamps
86

When is Milk Duds Purchased?

day of week
Sun
16.2%
Mon
12.2%
Tue
12.8%
Wed
12.4%
Thu
11.8%
Fri
16.2%
Sat
18.2%
time of day
Morning
12.1%
Noon
15.8%
Afternoon
34.3%
Evening
30.3%
Late
7.6%

About Our Milk Duds Consumer Insights

How do we know who buys Milk Duds? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milk Duds consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.