Milk Duds Consumer Insights

Who buys Milk Duds? A Milk Duds consumer is generally slightly lower income, Caucasian, and senior age. Milk Duds consumers are more likely to purchase Milk Duds during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Milk Duds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.64

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Milk Duds Consumer Demographics

demographic
index
Female
102
Male
79
<24
70
25-34
70
35-44
93
45-54
145
55-64
113
65+
160
African American
72
Asian
32
Caucasian
114
Hispanic
62
demographic
index
Has Kids
96
No Kids
108
- $20k
93
$20k-40k
97
$40k-60k
111
$60k-80k
94
$80k-100k
108
$100k-125k
87
$125k +
103
No College
114
College
98
Adv. Degree
95

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Milk Duds Basket Affinity & Size

brand
basket affinity
Skittles 20.2x
Twizzlers 10.2x
M&M's 8.9x
Kit Kat 6.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
244

Where is Milk Duds Purchased?

channels
index
Beauty
6
Club
5
Dollar
787
Drug
244
Food
55
Gas & Convenience
102
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Twizzlers 1.5x
Diet Mountain Dew 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
129
Credit
99
Debit
90
Food Stamps
86

When is Milk Duds Purchased?

day of week
Sun
16.2%
Mon
12.2%
Tue
12.8%
Wed
12.4%
Thu
11.8%
Fri
16.2%
Sat
18.2%
time of day
Morning
12.1%
Noon
15.8%
Afternoon
34.3%
Evening
30.3%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milk Duds consumers purchase?

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Why do Milk Duds consumers try new brands?

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Where do Milk Duds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milk Duds Target Market

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Who actually buys Milk Duds? Do these consumers match the intended target market of Milk Duds?

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What motivates the target market to purchase Milk Duds?

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What other target market should Milk Duds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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