Milk Splash Consumer Insights

Who buys Milk Splash?

A Milk Splash consumer is generally very low income, African American, and young adult age. Milk Splash consumers are more likely to purchase Milk Splash during larger pantry stocking trips. Brands such as Glade, Starkist, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Milk Splash Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milk Splash Consumer Demographics

demographic
index
Female
96
Male
136
<24
83
25-34
116
35-44
110
45-54
82
55-64
73
65+
24
African American
114
Asian
84
Caucasian
109
Hispanic
36
demographic
index
Has Kids
109
No Kids
80
- $20k
184
$20k-40k
141
$40k-60k
114
$60k-80k
92
$80k-100k
94
$100k-125k
55
$125k +
29
No College
123
College
105
Adv. Degree
50

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Milk Splash Basket Affinity & Size

brand
basket affinity
Glade 8.2x
Starkist 7.6x
Farmers Market 7.2x
Sargento 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
377

Where is Milk Splash Purchased?

channels
index
Food
4
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Totino's Party Pizza 1.9x
Huggies 1.8x
Red Baron 1.8x

How Did They Pay?

method
index
Cash
106
Credit
79
Debit
91
Food Stamps
332

When is Milk Splash Purchased?

day of week
Sun
14.9%
Mon
12.9%
Tue
11.3%
Wed
11.2%
Thu
17.4%
Fri
17.6%
Sat
14.6%
time of day
Morning
15.9%
Noon
17.1%
Afternoon
33.4%
Evening
24.6%
Late
8.9%

About Our Milk Splash Consumer Insights

How do we know who buys Milk Splash? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milk Splash consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.