Milk Splash Consumer Insights

Who buys Milk Splash? Milk Splash consumers are generally very low income, African American, and young adult age. Milk Splash consumers are more likely to purchase Milk Splash during larger pantry stocking trips. Brands such as Glade, Starkist, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Milk Splash Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.18

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milk Splash Consumer Demographics

demographic
index
Female
96
Male
136
<24
83
25-34
116
35-44
110
45-54
82
55-64
73
65+
24
African American
114
Asian
84
Caucasian
109
Hispanic
36
demographic
index
Has Kids
109
No Kids
80
- $20k
184
$20k-40k
141
$40k-60k
114
$60k-80k
92
$80k-100k
94
$100k-125k
55
$125k +
29
No College
123
College
105
Adv. Degree
50

Understand Milk Splash Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Milk Splash Basket Affinity & Size

brand
basket affinity
Glade 8.2x
Starkist 7.6x
Farmers Market 7.2x
Sargento 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
377

Where is Milk Splash Purchased?

channels
index
Food
4
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Totino's Party Pizza 1.9x
Huggies 1.8x
Red Baron 1.8x

How Did They Pay?

method
index
Cash
106
Credit
79
Debit
91
Food Stamps
332

When is Milk Splash Purchased?

day of week
Sun
14.9%
Mon
12.9%
Tue
11.3%
Wed
11.2%
Thu
17.4%
Fri
17.6%
Sat
14.6%
time of day
Morning
15.9%
Noon
17.1%
Afternoon
33.4%
Evening
24.6%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Milk Splash consumers purchase?

check mark

Why do Milk Splash consumers try new brands?

check mark

Where do Milk Splash consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milk Splash Target Market

Arrow and target

Who actually buys Milk Splash? Do these consumers match the intended target market of Milk Splash?

Thought bubble

What motivates the target market to purchase Milk Splash?

magnifying glass

What other target market should Milk Splash look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us