Milk-Bone Consumer Insights

Who buys Milk-Bone?

A Milk-Bone consumer is generally slightly higher income, Caucasian, and older age. Milk-Bone consumers are more likely to purchase Milk-Bone during larger pantry stocking trips. Brands such as Purina Friskies, Charmin, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Milk-Bone Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milk-Bone Consumer Demographics

demographic
index
Female
101
Male
95
<24
73
25-34
72
35-44
84
45-54
130
55-64
186
65+
164
African American
43
Asian
48
Caucasian
115
Hispanic
56
demographic
index
Has Kids
75
No Kids
157
- $20k
80
$20k-40k
91
$40k-60k
95
$60k-80k
106
$80k-100k
115
$100k-125k
106
$125k +
103
No College
112
College
98
Adv. Degree
95

Understand Milk-Bone Consumer Behavior

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Milk-Bone Basket Affinity & Size

brand
basket affinity
Purina Friskies 4.4x
Charmin 3.5x
Cascade 3.5x
Lysol 3.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
374

Where is Milk-Bone Purchased?

channels
index
Beauty
1
Club
120
Dollar
71
Drug
32
Food
91
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Diet Pepsi 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
95
Credit
104
Debit
110
Food Stamps
26

When is Milk-Bone Purchased?

day of week
Sun
18.2%
Mon
12.1%
Tue
11.1%
Wed
11.4%
Thu
11.4%
Fri
15.3%
Sat
20.5%
time of day
Morning
15.7%
Noon
19.0%
Afternoon
36.2%
Evening
24.3%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milk-Bone consumers purchase?

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Why do Milk-Bone consumers try new brands?

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Where do Milk-Bone consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milk-Bone Target Market

Arrow and target

Who actually buys Milk-Bone? Do these consumers match the intended target market of Milk-Bone?

Thought bubble

What motivates the target market to purchase Milk-Bone?

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What other target market should Milk-Bone look at?

venn diagram

Which other brands have a similar target market?

About Our Milk-Bone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.