Milk-Bone Consumer Insights

Who buys Milk-Bone?

A Milk-Bone consumer is generally slightly higher income, Caucasian, and older age. Milk-Bone consumers are more likely to purchase Milk-Bone during larger pantry stocking trips. Brands such as Purina Friskies, Charmin, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Milk-Bone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milk-Bone Consumer Demographics

demographic
index
Female
101
Male
95
<24
73
25-34
72
35-44
84
45-54
130
55-64
186
65+
164
African American
43
Asian
48
Caucasian
115
Hispanic
56
demographic
index
Has Kids
75
No Kids
157
- $20k
80
$20k-40k
91
$40k-60k
95
$60k-80k
106
$80k-100k
115
$100k-125k
106
$125k +
103
No College
112
College
98
Adv. Degree
95

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Milk-Bone Basket Affinity & Size

brand
basket affinity
Purina Friskies 4.4x
Charmin 3.5x
Cascade 3.5x
Lysol 3.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
374

Where is Milk-Bone Purchased?

channels
index
Beauty
1
Club
120
Dollar
71
Drug
32
Food
91
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Diet Pepsi 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
95
Credit
104
Debit
110
Food Stamps
26

When is Milk-Bone Purchased?

day of week
Sun
18.2%
Mon
12.1%
Tue
11.1%
Wed
11.4%
Thu
11.4%
Fri
15.3%
Sat
20.5%
time of day
Morning
15.7%
Noon
19.0%
Afternoon
36.2%
Evening
24.3%
Late
4.8%

About Our Milk-Bone Consumer Insights

How do we know who buys Milk-Bone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milk-Bone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.