Milk-Bone Brushing Chews Consumer Insights

Who buys Milk-Bone Brushing Chews?

A Milk-Bone Brushing Chews consumer is generally slightly higher income, Caucasian, and senior age. Milk-Bone Brushing Chews consumers are more likely to purchase Milk-Bone Brushing Chews during larger pantry stocking trips. Brands such as Olay, Cascade, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Milk-Bone Brushing Chews Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.59
% of Basket $ (median)
7.5%
Total Basket $ (median)
$61.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milk-Bone Brushing Chews Consumer Demographics

demographic
index
Female
101
Male
86
<24
56
25-34
74
35-44
80
45-54
135
55-64
182
65+
194
African American
77
Asian
34
Caucasian
114
Hispanic
55
demographic
index
Has Kids
65
No Kids
179
- $20k
64
$20k-40k
93
$40k-60k
104
$60k-80k
104
$80k-100k
116
$100k-125k
100
$125k +
102
No College
90
College
101
Adv. Degree
105

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Milk-Bone Brushing Chews Basket Affinity & Size

brand
basket affinity
Olay 5.9x
Cascade 5.1x
Secret 5.0x
Twizzlers 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
438

Where is Milk-Bone Brushing Chews Purchased?

channels
index
Club
41
Drug
58
Food
122
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
85
Credit
115
Debit
104
Food Stamps
35

When is Milk-Bone Brushing Chews Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.1%
Wed
11.8%
Thu
12.4%
Fri
15.2%
Sat
19.6%
time of day
Morning
14.6%
Noon
19.3%
Afternoon
35.9%
Evening
23.6%
Late
6.6%

About Our Milk-Bone Brushing Chews Consumer Insights

How do we know who buys Milk-Bone Brushing Chews? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milk-Bone Brushing Chews consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.