Miller Brewing Company Consumer Insights

Who buys Miller Brewing Company? A Miller Brewing Company consumer is generally higher income, Caucasian, and older age. Miller Brewing Company consumers are more likely to purchase Miller Brewing Company during larger pantry stocking trips. Brands such as Lays Wavy, Bud Light, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Miller Brewing Company Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.96
% of Basket $ (median)
34.6%
Total Basket $ (median)
$28.83

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Miller Brewing Company Consumer Demographics

demographic
index
Female
98
Male
123
<24
60
25-34
83
35-44
100
45-54
112
55-64
135
65+
113
African American
47
Asian
53
Caucasian
113
Hispanic
65
demographic
index
Has Kids
89
No Kids
124
- $20k
66
$20k-40k
76
$40k-60k
109
$60k-80k
104
$80k-100k
112
$100k-125k
118
$125k +
104
No College
105
College
102
Adv. Degree
83

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Miller Brewing Company Basket Affinity & Size

brand
basket affinity
Lays Wavy 13.7x
Bud Light 11.5x
Twizzlers 8.6x
Canada Dry 7.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
124

Where is Miller Brewing Company Purchased?

channels
index
Beauty
4
Club
44
Dollar
26
Drug
116
Food
151
Gas & Convenience
346
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
111
Credit
107
Debit
100
Food Stamps
20

When is Miller Brewing Company Purchased?

day of week
Sun
12.3%
Mon
9.2%
Tue
10.0%
Wed
11.3%
Thu
12.5%
Fri
21.6%
Sat
23.0%
time of day
Morning
12.4%
Noon
15.5%
Afternoon
37.8%
Evening
28.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Miller Brewing Company consumers purchase?

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Why do Miller Brewing Company consumers try new brands?

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Where do Miller Brewing Company consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miller Brewing Company Target Market

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Who actually buys Miller Brewing Company? Do these consumers match the intended target market of Miller Brewing Company?

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What motivates the target market to purchase Miller Brewing Company?

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What other target market should Miller Brewing Company look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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