Miller Brewing Company Consumer Insights

Who buys Miller Brewing Company?

A Miller Brewing Company consumer is generally higher income, Caucasian, and older age. Miller Brewing Company consumers are more likely to purchase Miller Brewing Company during larger pantry stocking trips. Brands such as Lays Wavy, Bud Light, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Miller Brewing Company Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.96
% of Basket $ (median)
34.6%
Total Basket $ (median)
$28.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miller Brewing Company Consumer Demographics

demographic
index
Female
98
Male
123
<24
60
25-34
83
35-44
100
45-54
112
55-64
135
65+
113
African American
47
Asian
53
Caucasian
113
Hispanic
65
demographic
index
Has Kids
89
No Kids
124
- $20k
66
$20k-40k
76
$40k-60k
109
$60k-80k
104
$80k-100k
112
$100k-125k
118
$125k +
104
No College
105
College
102
Adv. Degree
83

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Miller Brewing Company Basket Affinity & Size

brand
basket affinity
Lays Wavy 13.7x
Bud Light 11.5x
Twizzlers 8.6x
Canada Dry 7.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
124

Where is Miller Brewing Company Purchased?

channels
index
Beauty
4
Club
44
Dollar
26
Drug
116
Food
151
Gas & Convenience
346
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
111
Credit
107
Debit
100
Food Stamps
20

When is Miller Brewing Company Purchased?

day of week
Sun
12.3%
Mon
9.2%
Tue
10.0%
Wed
11.3%
Thu
12.5%
Fri
21.6%
Sat
23.0%
time of day
Morning
12.4%
Noon
15.5%
Afternoon
37.8%
Evening
28.7%
Late
5.6%

Get More Miller Brewing Company Data

Contact us for the latest Miller Brewing Company consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Miller Brewing Company consumers switch to?

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Why do consumers stop buying Miller Brewing Company products?

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Which retailers do Miller Brewing Company shoppers prefer to shop at?

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What motivates consumers to try Miller Brewing Company products?

Research the Miller Brewing Company Target Market

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Who actually buys Miller Brewing Company? Do these consumers match the intended target market of Miller Brewing Company?

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What motivates the target market to purchase Miller Brewing Company?

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What other target market should Miller Brewing Company look at?

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Which other brands have a similar target market?

About Our Miller Brewing Company Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.