Miller Genuine Draft Consumer Insights

Who buys Miller Genuine Draft?

A Miller Genuine Draft consumer is generally slightly lower income, Hispanic, and adolescent age. Miller Genuine Draft consumers are more likely to purchase Miller Genuine Draft during larger pantry stocking trips. Brands such as Gold Peak, Lays Wavy, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Miller Genuine Draft Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.49
% of Basket $ (median)
27.8%
Total Basket $ (median)
$44.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miller Genuine Draft Consumer Demographics

demographic
index
Female
100
Male
101
<24
211
25-34
81
35-44
64
45-54
136
55-64
195
65+
135
African American
108
Asian
138
Caucasian
93
Hispanic
154
demographic
index
Has Kids
87
No Kids
129
- $20k
67
$20k-40k
111
$40k-60k
136
$60k-80k
83
$80k-100k
125
$100k-125k
98
$125k +
49
No College
180
College
91
Adv. Degree
48

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Miller Genuine Draft Basket Affinity & Size

brand
basket affinity
Gold Peak 9.9x
Lays Wavy 9.1x
Johnsonville 8.6x
Bud Light 8.4x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
230

Where is Miller Genuine Draft Purchased?

channels
index
Beauty
48
Club
6
Dollar
1
Drug
134
Food
166
Gas & Convenience
78
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Bud Light 1.7x
Skippy 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
169
Credit
84
Debit
91
Food Stamps
27

When is Miller Genuine Draft Purchased?

day of week
Sun
13.8%
Mon
11.4%
Tue
10.4%
Wed
10.3%
Thu
10.8%
Fri
18.3%
Sat
25.0%
time of day
Morning
9.0%
Noon
16.2%
Afternoon
41.8%
Evening
27.3%
Late
5.7%

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Better understand Miller Genuine Draft consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Miller Genuine Draft consumers switch to?

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Why do consumers stop buying Miller Genuine Draft products?

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Which retailers do Miller Genuine Draft shoppers prefer to shop at?

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What motivates consumers to try Miller Genuine Draft products?

Research the Miller Genuine Draft Target Market

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Who actually buys Miller Genuine Draft? Do these consumers match the intended target market of Miller Genuine Draft?

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What motivates the target market to buy Miller Genuine Draft?

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What other target market should Miller Genuine Draft look at?

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Which other brands have a similar target market?

About Our Miller Genuine Draft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.